Food Marketing Management – BSc (Honours)

Level
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Provider rating: starstarstarstar_borderstar_border 5.5 Sheffield Hallam University has an average rating of 5.5 (out of 2 reviews)

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Description

At a glance

This course is designed for students who have a strong interest in food and how it is marketed. You learn how the food industry operates from both a manufacturer and retailer perspective and gain the skills needed to work in this fast moving and competitive industry.

Key points• Gain expertise in food marketing, business management and food product design and development.
• Learn how to identify market niches and work with marketing teams and food technologists to develop products that satisfy consumer needs.
• Build your CV with a placement in industry at major companies ranging from manufacturers such as Nestle and Innocent to retailers such as Marks & Spencers and Sainsbury’s.
•…

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Frequently asked questions

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At a glance

This course is designed for students who have a strong interest in food and how it is marketed. You learn how the food industry operates from both a manufacturer and retailer perspective and gain the skills needed to work in this fast moving and competitive industry.

Key points• Gain expertise in food marketing, business management and food product design and development.
• Learn how to identify market niches and work with marketing teams and food technologists to develop products that satisfy consumer needs.
• Build your CV with a placement in industry at major companies ranging from manufacturers such as Nestle and Innocent to retailers such as Marks & Spencers and Sainsbury’s.
• Gain the international version of this qualification by taking a placement overseas or studying international modules.

What is food marketing management?Studying food marketing management involves learning about aspects of food and ingredient selection, nutrition, product development, project management and marketing to understand the critical issues facing food manufacturers and retailers in a local, national, and global setting.

This course

Become an expert in food marketing, business management and food product design and development on this hands-on course. You are challenged to think quickly and creatively, to prepare for your career in this dynamic industry.

This course enables you to develop key analytical, technical, commercial and professional skills all of which form the foundation for developing a good food marketer.

This course is a balance between strategic business and marketing planning and the operational elements of food product development and production, preparing you for a range of careers in the food industry.

Additional business modules develop your ability to manage people, monitor and control operational performance and plan long term strategic objectives in the food industry.

You are taught by a range of specialist staff with industry experience in areas such as new product development, food technology, food quality and safety, marketing and business.

Your learning involves • lectures • seminars • workshops • projects • practical sessions in our modern facilities at City Campus.

Once you’ve gained knowledge and skills in the University setting, take the chance to apply what you’ve learnt in a one year paid work placement. Placements give you a chance to build your CV and industry-specific skills, a great way to increase your employability and starting salary.

Previous placements have taken place in companies such as • Hotel Chocolat • Tesco • Northern Foods • Sainsbury’s • Haribo • Duchy Original • Unilever • ASDA.

Final year students have the opportunity to apply for an additional leadership award. This is delivered by external industry consultants and is a great way to enhance your CV.

International awardYou can choose to work towards the international version of this degree, which puts greater emphasis on the global food industry and its markets. To gain this award, you must either complete an international work placement or study specific international modules, and your final year project needs to have an international focus.

Key areas of study
Key areas include • strategy in the food industry • marketing planning • consumer perceptions of food • international food markets and retail • food product development • marketing communications.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.