Digital Marketing Training

Would you like to earn upwards of 30K a year?

If you would like to work in marketing, our Digital Marketing course has everything covered. Once you are qualified you will be in high demand, as Digital Marketing is a huge industry. Not only this, it can be very profitable and has a lot of room for progression.

What will I learn?

• How to put together a digital marketing strategy
• How to set KPIs for your online marketing activity
• Integrated Search Marketing strategies
• Social Media marketing in a business context
• How to effectively plan your email marketing campaigns
• Online display advertising networks and banner formats
• Mobile apps, mobile web and location-based services
• Analytics: what to measure and how to manage
• The role of the marketing and communications plan within the context of the organisation’s strategy and culture
• To understand the marketing planning process and the links between each stage of the process

Who is it for?

• This entry-level course typically attracts attendees looking to develop an understanding of the dynamic world of digital marketing. 
• The course is designed to give learners a rapid boost to their knowledge of digital marketing strategy and techniques covering a broad set of disciplines. 

Course Description:

This online Digital marketing essentials training course has been designed for 12 guided learning hours. Key topic areas of the course are listed below under the curriculum.

Course Curriculum

1. Digital Marketing Strategy
2. Exploring Digital Marketing
3. Starting With The Website
4. Foundations Of Analytics
5. Search Engine Optimization
6. Search And Display Marketing
7. Social Media Marketing
8. Facebook
9. Twitter
10. Youtube
11. Linkedin
12. Pinterest
13. Video Marketing
14. Email Marketing
15. Content Marketing
16. Mobile Marketing
17. Expanding Your Digital Marketing Skills

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification:

Successful candidates will be awarded a certificate in “Digital Marketing Training”.

Entry Requirements:

• Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

Career Path:

You will have the knowledge and skills to carry out a range of advanced digital marketing tasks, equipped for Digital Marketing Executive and Accounts Manager roles, earning a typical salary range of £29,000 – £35,000.

Roles in Digital Marketing include:

• Digital Marketing Executive
• Digital Marketing Manager
• Digital marketing Analyst
• Digital Marketing Assistant
• Online Community Manager