Copywriting for Publishers

Immerse yourself in the dark arts of the marketing copywriter. In this intensive one-day programme you will explore when, where and how eloquent, thoughtful copywriting can boost both the performance of your projects and your own career success. You will learn how to tailor your copy to a specific audience and purpose, and will pick up tips and tricks that the experts use to create powerful copy that works hard for your product.

Programme

• Where copywriting shows up in contemporary publishing
  • An interactive start-off session in which we let the students surprise themselves by identifying just how many pieces of the publishing journey actually involve skills we might define as copywriting
• Our audience: what we write for each of them, and what we need to think about when writing for each of them
  • A swim around the diverse pool of interests that make up your audience
• Making a book exist – pitches and proposals
  • Bringing the psychology of commercial copywriting to bear on crucial business opportunity documents
• All round copywriting know-how
  • All-round, everyday copywriting lore applicable to everything you ever do
• Giving your book its best chance in life
  • How to use copywriting skills to set up your book for a successful birth
• Dressing your book
  • An interactive whizz around the pack copy of the product that is your book
• Selling your book
  • Ten places copywriting will sell your book and how to make sure it does.

Who will benefit from this course?

Anyone working in publishing who has to write persuasive marketing copy, particularly marketing and communications professionals.

Your tutor

Laurence Blume spent almost two decades as a Copywriter and Creative Director with some of the UK's leading advertising agencies before setting up freelancecopywriter.co.uk in 2001. He has written for clients in just about every market sector, creating material for use in every possible medium and application. An avowed 'generalist', Laurence brings to the publisher's problems strategic insights and ideas developed working with some of the world's most successful marketing-driven brands.

Note that most of our short courses can also be run as in-company events.