Copywriting - advanced skills

Total time

Copywriting - advanced skills

PMA Centre for Media
Logo PMA Centre for Media

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Description

Communication and marketing skills

1 DAY

Aimed at: Marketing and communications staff and anyone whose career involves copywriting. Those who have one or two years' experience and would like to improve their skills.

Workshop contents: An intensive, hands-on session for those with some experience, who want to learn how to write better copy, working with current examples of each delegate's work. Includes:

• How to write more effective, customer-focused copy

• Getting your message across using creativity

• Avoiding common mistakes

• Creating relevant yet unexpected concepts

• Writing copy your audience will want to read in print and online

• How copy works with visuals

• How good copy works…

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Didn't find what you were looking for? See also: Copywriting, Web Accessibility, Digital Publishing & Editing, Web Analytics, and Publishing.

Communication and marketing skills

1 DAY

Aimed at: Marketing and communications staff and anyone whose career involves copywriting. Those who have one or two years' experience and would like to improve their skills.

Workshop contents: An intensive, hands-on session for those with some experience, who want to learn how to write better copy, working with current examples of each delegate's work. Includes:

• How to write more effective, customer-focused copy

• Getting your message across using creativity

• Avoiding common mistakes

• Creating relevant yet unexpected concepts

• Writing copy your audience will want to read in print and online

• How copy works with visuals

• How good copy works across different media

• The potential of online interaction; viral campaigns

• The importance of brand and design

• Tricks of the trade

Not for: Inexperienced copywriters

Fee: £380+VAT

THEY SAY: "Really enjoyed the course.Can't wait to put into practice all the things I have learnt."

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.