Copywriting - advanced skills
Communication and marketing skills
1 DAY
Aimed at: Marketing and communications staff and anyone whose career involves copywriting. Those who have one or two years' experience and would like to improve their skills.
Workshop contents: An intensive, hands-on session for those with some experience, who want to learn how to write better copy, working with current examples of each delegate's work. Includes:
• How to write more effective, customer-focused copy
• Getting your message across using creativity
• Avoiding common mistakes
• Creating relevant yet unexpected concepts
• Writing copy your audience will want to read in print and online
• How copy works with visuals
• How good copy works…
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Communication and marketing skills
1 DAY
Aimed at: Marketing and communications staff and anyone whose career involves copywriting. Those who have one or two years' experience and would like to improve their skills.
Workshop contents: An intensive, hands-on session for those with some experience, who want to learn how to write better copy, working with current examples of each delegate's work. Includes:
• How to write more effective, customer-focused copy
• Getting your message across using creativity
• Avoiding common mistakes
• Creating relevant yet unexpected concepts
• Writing copy your audience will want to read in print and online
• How copy works with visuals
• How good copy works across different media
• The potential of online interaction; viral campaigns
• The importance of brand and design
• Tricks of the trade
Not for: Inexperienced copywriters
Fee: £380+VAT
THEY SAY: "Really enjoyed the course.Can't wait to put into practice all the things I have learnt."
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
