Creative copywriting

This one day course will give candidates an insight into producing creative and compelling Copywriting. It will unleash excitement and energy from the English language and create impact, passion and a 'call to action' through inspirational copy.

Who Should Attend And Why

Anyone responsible for the creation of collateral used in internal/ external communications, brochures, flyers, advertisements, web development, catalogues, PR letters etc

By The End Of The Workshop Participants Will Be Able To:

Produce compelling, addictive copy using winning words

Formulate powerful images of communication

Create vibrant text which demands attention

Design Punchy Press Releases

Promote your Unique Selling Point to its optimum

Achieve the psychological advantage over your competitors

Workshop Overview

Use 'Power' Words and Paragraphs
Creating impact and energy through the use of words and layout
Structure compelling Copywriting articles
Establishing a clarity of message and communication

Call to Action Headlines and Styles
Persuasive Outcomes from copy
Addictive Words and Sentences
Powerful Communications Techniques
Adding Creativity and Passion to Layout to optimum effect

Emotional Triggers
Psychological Anchors
Choosing Styles and Words

Capitalising on References
Testimonials / Third Parties
Energising PR and Advertising Agencies
Leveraging 'Raving Fans'

Direct Marketing
How to harness the power of the Internet
Wonderful Web Words

Unique Selling Propositions
Creating 'copy' which promotes unique offerings
Promoting the 'Added Value'