Copywriting Masterclass

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Copywriting Masterclass

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

We’re experiencing a holistic evolution in communication, the like of which has never been seen before. Everyone wants brand messages to be bigger, faster, better, more impressive – using words that have greater impact on an ever more demanding audience. The result is that copywriting has become a discipline with the potential to shape our entire lives. This course will help you to harness that power: generate compelling ideas, identify ways in which to express them, and start using copy far more effectively in the marketing of your brand.

You will work in a small group, gaining insights and developing your creative skills. You’ll come away from the course with more confidence and be better …

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Didn't find what you were looking for? See also: Copywriting, Web Accessibility, Digital Publishing & Editing, Web Analytics, and Publishing.

We’re experiencing a holistic evolution in communication, the like of which has never been seen before. Everyone wants brand messages to be bigger, faster, better, more impressive – using words that have greater impact on an ever more demanding audience. The result is that copywriting has become a discipline with the potential to shape our entire lives. This course will help you to harness that power: generate compelling ideas, identify ways in which to express them, and start using copy far more effectively in the marketing of your brand.

You will work in a small group, gaining insights and developing your creative skills. You’ll come away from the course with more confidence and be better able to plan, conceive, write and refine great copy for your brand.

As well as being able to produce more effective copy, the course will give you the tools to get better copy from colleagues and agencies. You’ll also be better placed to persuade colleagues that great copywriting can transform your organisation’s marketing performance.

Copywriters or senior marketers who deal with copy regularly. Anyone who needs the confidence with which to voice opinions on what makes good copy and the importance of its role in brand development.

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  • What is copywriting today?>

    A combination of lecturing, examples, group discussion and practical exercises (both individual and group work).

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