Search Engine Optimisation Training
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Search Engine Optimisation Training
Starting dates and places
Love Social Media offers this product as a default in the following regions: N/A
Description
Our hands-on classes are taught by top industry professionals that bring real-world experience to the classroom. Love Social Media provides hands-on, instructor-led training anywhere in the UK and beyond.
Search Engine Optimisation training is designed for web developers and marketers who aim to have higher ranking and visibility in the search engine results. In this course, students will have a thorough understanding on the importance of Pagerank, and at the end, apply it on their own websites and web pages.
Overview of Search Engine Optimization & Marketing:
• Definition of SEO & SEM
• SEO vs. SEM
• Search Engine Market Share
• Search Engine Bots & Algorithms
• PageRank Explained
• Anatomy of Search Engine Results
Search Engine Optimization (SEO)
• Key Factors that Determine Search Engine Ranking
• Keyword Research
• Page Targeting
• Copy Writing
• Code and Structure
• Link Popularity & Link Building
• …
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Our hands-on classes are taught by top industry professionals that bring real-world experience to the classroom. Love Social Media provides hands-on, instructor-led training anywhere in the UK and beyond.
Search Engine Optimisation training is designed for web developers and marketers who aim to have higher ranking and visibility in the search engine results. In this course, students will have a thorough understanding on the importance of Pagerank, and at the end, apply it on their own websites and web pages.
Overview of Search Engine Optimization & Marketing:
• Definition of SEO & SEM
• SEO vs. SEM
• Search Engine Market Share
• Search Engine Bots & Algorithms
• PageRank Explained
• Anatomy of Search Engine Results
Search Engine Optimization (SEO)
• Key Factors that Determine Search Engine Ranking
• Keyword Research
• Page Targeting
• Copy Writing
• Code and Structure
• Link Popularity & Link Building
• White Hat vs. Black Hat
• Ongoing Efforts
• Measuring Results
Search Engine Marketing/Paid Search (SEM)
• Budget Considerations
• Landing Pages
• Keyword Research
• Search vs. Content
• Campaign Setup
• Creating Listings
• Placing Bids
• Understanding Reports
• Calculating Return on Investment (ROI)
• Ongoing PPC Management
• What to Avoid
Basically, participants should have their own laptops that can connect to WiFi service. Basic knowledge in computer as well as in some technical terms are helpful but not really required.
Share your review
Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.