Advanced Search Engine Optimization (SEO) Training Course - eLearning

Advanced Search Engine Optimization (SEO) Digital Marketing

Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional, driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO, including keyword research, technical SEO, link building, analytics, and more.

Program Features

• Course and material are in english
• Beginner - Advanced level
• 9 hours of video content
• 60 hours recommended study time & practices
• 16 hours of Live virtual classroom with 90 days of flexible access to online classroom sessions; held every month
• 1 year access to eLearning platform & Class recordings
• SEO content aligned to OMCP (Online Marketing Certified Professional) standards
• Hands-on learning with case studies, test assessments and End-project
• Learn popular tools like Semrush, Ahrefs, Moz

Target Audience

SEO training benefits anyone who wants to become proficient in SEO best practices: marketing managers, digital marketing professionals, content writers, marketing and sales professionals; management, engineering, business, and communications graduates; and entrepreneurs and business owners.

Learning Objectives

When you complete this course, you will be able to accomplish the following:

• Implement advanced on-page SEO strategies, including optimizing content, meta tags, headers, and internal linking to boost rankings.
• Learn off-page SEO strategies, including link building, guest posting, and digital PR for improving website authority.
• Improve website structure for better crawlability and indexing by search engines. Implement technical SEO strategies such as site speed optimization, mobile SEO, and structured data (schema markup).
• Use advanced keyword research tools to identify high-value keywords and phrases. Analyze search intent to ensure content aligns with user queries and optimizes conversion potential.
• Gain proficiency in Google Analytics, Google Search Console, and third-party SEO tools (e.g., SEMrush, Ahrefs, Moz) to track performance and optimize strategies.
• Optimize websites for local searches, including setting up and optimizing Google My Business and generating local reviews.
• Implement SEO strategies specifically for e-commerce websites, including product page optimization, site navigation, and user experience.
• Understand how search engine algorithm updates (e.g., Google’s Core Updates) affect rankings.
• Learn how to use SEO tools to evaluate technical performance, content quality, and backlink health.
• Track key SEO metrics (e.g., organic traffic, keyword rankings, conversion rates) to evaluate the success of SEO campaigns.

Course Outline

Course 1: Introduction to SEO

• Evolution of Search Engines
• Search Engine Process and Components
• Working of a Search Engine
• Web Directories
• What Is Search Engine Optimization?
• Advantages of SEO
• Barriers in SEO
• SEO Techniques

Course 2: On-Page and Off-Page SEO

• On-Page SEO
• Title Tag Optimization
• Meta Keywords and Descriptions
• Heading Tags
• Engaging Content
• Image Optimization and Interactive Media
• Outbound and Internal Links
• On-Site SEO
• URL Optimization
• Sitemaps
• Domain Trust and Local Domains
• Mobile Site Optimization and Responsive Websites
• Yoast
• Site-Loading Speed
• Off-Page SEO
• Demo: Ahrefs
• Social Media
• Blogging
• Localizations and Citations
• Inbound Links

Course 3: Technical SEO

• Factors in Technical SEO: Overview
• Internet Search Engine Algorithms
• Mechanism of Web Crawlers
• Google Search Algorithms
• Google Business Profile
• Google Ads Keyword Planner
• Demo: Keyword Planner
• Google Trends
• Demo: Google Trends
• Demo: PageSpeed Insights
• Google Analytics
• Google Search Console
• Search Appearance
• Search Traffic
• Google Index
• Crawling
• Use of Robots.txt File
• How to Find and Fix 404 Errors?
• Security Issues
• Site Settings
• Google Panda Google Penguin and Google
• Real Ranking Signals
• Market Analysis and User Psychology
• Industry Key Drivers
• Comprehend and Connect with User
• Significance of UI and UX Design

Course 4: Link Building and Link Marketing

• Impact of Links on Search Engine Rankings
• Six Ways Search Engine Judges Links
• The Psychology of Linking
• Types of Link Building
• Important Factors of Link Building
• Link Building Resources and Utilities
• Link Building Tools
• Choosing the Right Link Building Strategy
• Content Syndication
• Incentive-Based Link Marketing
• Search Engines Battle with Link Spam
• Social Networking for Links
• Demo: Yoast SEO & Moz

Course 5: Connecting E-Commerce

• The Mission of Search Engines
• The Market Share of Search Engines
• Human Goals of Searching
• Determining Searchers Intent
• How People Search?
• How Search Engines Drives Commerce on Web?
• Eye Tracking How Users Scan Results Pages?
• Click Tracking

Course 6: Obstacles in SEO

• Black Hat SEO
• Irrelevant Content
• Targeting the Wrong Audience
• Competition
• Overlooking Social Media as a Medium
• Ignorance of UX for a Website
• Missing XML and HTML Sitemaps
• Slow Page Load Time
• Use of Flash on a Site
• JavaScript Accessibility Issues

Course 7: Sitemaps

• Types of Sitemaps
• Creating a Sitemap
• Popular Sitemap Generators
• MindNode
• WriteMaps
• DynoMapper
• Demo: Screaming Frog

Course 8: The Future of SEO

• The Ongoing Evolution of Search
• Searchable Content and Content Types
• Personalization Localization and User Influence on Search
• The Increasing Importance of Local Mobile and Voice Recognition Search
• Increased Market Saturation and Competition
• SEO as an Enduring Art Form
• Demo: Semrush

Practice Project

• Perform Keyword research, On-Page SEO, and SEO Audit for a travel industry website

FAQ

What is the format of the course? 

The programmes are entirely distance learning online bootcamp. Parts are practical e-learning courses that you can complete when you have time and at your own pace which you can also learn from your mobile phone (our app).

There are also online classroom sessions via our advanced professional distance learning system. We have a range of time slots to choose from and we always record the sessions so you can listen to them if you miss anything or want to review information. Flexibility to reschedule your cohort within first 90 days of access. 90 days of flexible access to online classes

There is always someone on hand to help and support you if you have any questions about the skills you are learning.

When can I take the live online courses?

The timing of each course varies for different groups/ cohort. You will be given access to a dashboard with a number of different time slots for the same session/topic. You decide which date and time works best for you. Some are scheduled for weekday afternoons, while others are scheduled for weekend mornings or evenings. Scheduling is based on factors such as the number of interested participants and the availability of trainers. If you miss a session, you can always watch recordings of that session. You will never miss out!