CIM Chartered Postgraduate Diploma in Marketing Stage 2 (Part Time)

The CIM Chartered Postgraduate Diploma in Marketing (Stage 2) at Southampton Solent University is an executive level programme. This new qualification is the premier marketing qualification available globally. It is aimed at experienced marketing professionals with formal marketing qualifications who are ready for senior roles working at, or substantially influencing, Board level positions. This qualification will enable marketing professionals make the transition into roles with substantial strategic responsibility. Open to candidates with existing Postgraduate Diploma in Marketing qualifications or Masters degrees in marketing, this is an exciting opportunity for professionals to reflect on, and lead changes in, their organisation.

The Chartered Postgraduate Diploma in Marketing is the flagship professional qualification for marketing managers throughout the world. It equips students with the knowledge and skills necessary to adopt a strategic and international approach to marketing. On completion of this course students will be adaptable, be capable of balancing and choosing between different options and be able to present compelling arguments that are feasible and viable.

Southampton Solent University has successfully run the original Professional Postgraduate Diploma in Marketing course for many years and have a pass rate which is normally above the national average. The CIM have decided that this new qualification can only be offered by a limited number of their top Study Centres and Southampton Solent University is proud to have been selected as the only centre in the Central Southern Region.

Our students are coached by specialist marketing academics who have practical experience in industry, commerce, services and non-profit sectors. The course is substantially self-directed with various forms of input provided at key strategic stages through some classroom sessions, small learning set interactions with other students physically and virtually and periodic meetings with supervising tutors.

Students successfully completing the course gain the designatory letters ChDipM, full membership (MCIM) of the Chartered Institute of Marketing and should be able to progress to full Chartered Marketer status automatically, which is the highest level of professional marketing qualification.

The new course is benchmarked at Masters Degree level. Successful students will gain 60 M level credits which many universities will accept as suitable for entry to many fast track pathways to Masters degrees when accompanied by the Postgraduate Diploma in Marketing or other suitable qualifications.

Course structure

September – January

Part 1: Defining the Project

Through demonstrating awareness of current and emerging themes in marketing, and their impact on the candidate's business, the students design a live business project.

Assessment: 5,200 word review and evaluation project.

February-May

Part 2: Project Implementation and Assessment

Students should produce a detailed project plan based on demonstrated best practice, implement and then critically evaluate the success of the project and the process.

Assessment: 8,000 word project.

September-December

Part 3: Self-Review and Personal Development Plan

A critical review of personal performance resulting in clear development goals and a personal development plan.

Assessment: 3,000 word review and plan.

It is anticipated that the Chartered Postgraduate Diploma course may be commenced either in February or September, although it can be run flexibly whenever there is sufficient demand for Part 1 to commence. The time scales above are indicative of the time it is expected the typical candidate will take to complete the programme. In order to allow sufficient time for the project to be devised, implemented and its success reviewed it is anticipated that the average course length will be 12 months.

Attendance

Due to the nature of this course, attendance will be flexible with classroom sessions scheduled to meet the needs of candidates and university tutors.

Fees

The course fees for 2013/14 are:

UK and EU students: £1,605 per year or £535 per phase.

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