BA (Hons) Marketing with Advertising Management (Full Time)

Level

BA (Hons) Marketing with Advertising Management (Full Time)

Southampton Solent University
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Description

This degree is the first choice for students aiming to develop a career in the creative side of marketing and advertising. We are one of only three UK universities to offer the course with professional accreditations including CIM, CAM, Google Analytic and PRINCE2 Certification| – boosting your prospects in the graduate job market.

Key elements include:

  • Solving real-world marketing problems, designing advertising, ad agency account management and project managing ad campaigns
  • Corporate and business awareness
  • Global competitions and consultancy pitches to real clients
  • Global consumer behaviour, data analysis and IT, and planning
  • Business policy and strategy
  • Personal and professional …

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Didn't find what you were looking for? See also: CAM - Computer Aided Manufacturing, Advertising, Account Management, PRINCE2, and CAD / CAM.

This degree is the first choice for students aiming to develop a career in the creative side of marketing and advertising. We are one of only three UK universities to offer the course with professional accreditations including CIM, CAM, Google Analytic and PRINCE2 Certification| – boosting your prospects in the graduate job market.

Key elements include:

  • Solving real-world marketing problems, designing advertising, ad agency account management and project managing ad campaigns
  • Corporate and business awareness
  • Global competitions and consultancy pitches to real clients
  • Global consumer behaviour, data analysis and IT, and planning
  • Business policy and strategy
  • Personal and professional development
  • Marketing options that reflect current industry needs in both the private and public sector
  • Guest lectures from industry-leading speakers on current industry issues
  • Opportunity to learn a language, including French, German, English, Italian, Mandarin Chinese or Spanish
  • Structured induction and feedback processes
  • Personal support available from tutors outside timetabled sessions.
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Industrial focus

Employability is at the heart of this course, which is designed in consultation with the marketing industry.
Supported by the course team, students are encouraged to research and organise work placements, internships or volunteer opportunities. There is flexibility within the course for students to suspend studies to take on work experience.

Ties with industry are also built through solving real-world marketing problems and completing advertising projects for clients. The opportunities to obtain CIM/CAM/PRINCE2 accreditation and Google Analytics Certification offer students enhanced employability and access to professional networks.

Course content

Year 1

Six core units:

  • Personal and Professional Development 1
  • Introduction to Corporate and Business Awareness
  • Marketing in Business
  • Introduction to Advertising
  • Concepts of Global Consumer Behaviour
  • Data Analysis and IT.

Year 2

Five core units and one option:

  • Consultancy Preparation
  • Application of Corporate and Business Awareness
  • Advertising Management
  • Managing Marketing in Business
  • Marketing Research in Action.

One option from:

  • Branding Strategy
  • Event Organisation
  • Retail Marketing
  • Any Curriculum Plus unit.

Year 3

Five core units and two options:

  • Personal and Professional Development 2
  • Project Management in Business
  • Business Project (L6)
  • Strategic Marketing within the Business
  • Evaluation of Creative Advertising.

One option from:

  • Not-for-Profit and Public
  • Sector Marketing
  • Sustainable Marketing
  • International Marketing
  • Services Marketing
  • Arts and Culture Marketing.

Why choose Solent?

This specialist marketing degree course offers:

  • Industry professional body accreditations including CIM/CAM/PRINCE2 and Google
  • An enhanced student learning experience through contemporary teaching, learning and assessment techniques and business simulation games
  • Live client briefs and commissioned projects to gain real experience for your CV
  • UK/international competitions: International Marketing Week, IBM Universities Business Challenge, The Pearson (RED) challenge
  • Industry-specific options which respond to a changing environment and the job market
  • Strong personal and professional development at all levels, increasing the focus on development of employability and career management skills.

Solent University has a proud heritage of providing professional and practical, industry-led qualifications, which are sought after by employers. Students can study full-time or flexibly to fit in with their lifestyle. The courses are regularly developed with input from employers to make sure they are up-to-date and fresh.

Assessment

A variety of methods, including presentations, video, podcasts, events, coaching, consultancy, pitches, competitions, exams, business reports, bids, e-Portfolios.

Projects/work experience

Students work on commissioned briefs from local employers and undertake work experience and volunteer placements, as well as setting up businesses. Projects include: designing new products to sell in support of the AIDS campaign, marketing campaigns for a fitness academy and a physiotherapy company, and live commissioned projects.

Key career skills

Planning, design and delivery of campaigns, creativity, communications strategy, budgets, client relationships, industry experience, IT.
The International Foundation Year must be successfully completed before commencing undergraduate study (NQF Level 6 and above). In compliance with UKBA Tier 4 (General Student) policy, a Confirmation of Acceptance for Study (CAS) will initially be issued for the foundation course.

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Key info from UNISTATS

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