Creative Advertising - MSc - Full time

Total time

Creative Advertising - MSc - Full time

Edinburgh Napier University
Logo Edinburgh Napier University

Need more information? Get more details on the site of the provider.

Starting dates and places

There are no known starting dates for this product.
  • View related products with starting dates: Advertising.

Description

With its creative focus, this course gives you the chance to respond to real advertising briefs that challenge your conceptual skills. You will learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online. Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work. You will also gain valuable real-world experience in your agency placement, as you learn to meet deadlines and communicate effectively with colleagues and clients.

The dynamic and challenging world of a…

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Didn't find what you were looking for? See also: Advertising, Public Relations (PR), Digital Publishing & Editing, Web Analytics, and Copy-editing.

With its creative focus, this course gives you the chance to respond to real advertising briefs that challenge your conceptual skills. You will learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online. Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work. You will also gain valuable real-world experience in your agency placement, as you learn to meet deadlines and communicate effectively with colleagues and clients.

The dynamic and challenging world of advertising is fuelled by bright minds and creative thinkers. This Masters course - the first and currently only one of its kind in Scotland - is designed to stretch your persuasive skills in visual and verbal communication. You will be working to real agency briefs, meeting key industry figures and creating advertising from day one. This is a hands-on intensive course, designed in close collaboration with the Scottish Institute of Practitioners in Advertising. There are masterclasses by senior advertising professionals and a two week work placement to give you valuable experience of agency life. You will develop your creative skills and judgement, explore the theories behind advertising and make contacts that can help you break into this highly creative, exciting industry. With its creative focus, the course gives you the chance to develop your conceptual skills while learning the best way to present your ideas. You'll work both individually and in art director/copywriter partnerships to create advertising across a wide range of media - including TV, radio, viral, digital, print, posters and ambient. Your critical evaluation skills will also be developed as you explore the theories behind successful campaigns. copywriting art-direction account service media buying View Full Screen

What's involved This course is studied full-time over one year. You will learn by a variety of teaching methods including lectures, tutorials, masterclasses, and through independent study. Trimester 1 Theory and Contexts of Advertising Communication, Creative Toolkit, Writing and Visualising Advertisements Trimester 2 Campaign Creation, Assessing and Presenting your Work in Advertising, Advertising Agency Placement Trimester 3 Dissertation

Requirements at a glanceEntry to the courseTo apply, you should hold an honours degree in any discipline. You will also be required submit a course entry copy test. If that is successful, you will then be interviewed.Fees Table2012/3 2013/4 Scotland £3,750 £3,750 European Union £3,750 £3,750 Rest of UK £3,750 £3,750 Overseas £10,350 £10,760 Fees displayed are correct at the time of publication but the University Court reserves the right to make changes in fees at any time, and without notice, before or after the student's admission to the University.Tuition fees are reviewed annually and will rise each year during your programme of study, at least in line with inflation.

There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.