Strategic Marketing Planning – The Senior Managers Tool Box

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Description

Duration

5 Days – Can be split 1 day a week for 5 weeks, or be taken as an intensive 5 day course

What will I Learn?

This course has been developed for individuals who need to gain a strategic knowledge of marketing in a short space of time. It covers all the key strategic marketing areas as well as some of the more practical aspects of marketing such as marketing tools and techniques as well as the psychological aspects of connecting with customers.

It has been designed to help you

  • Understand marketing strategy and how it can work in your business
  • How to use the SOSTAC framework to develop and manage your strategy
  • Develop strategic goals for the business and marketing objectives to …

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Didn't find what you were looking for? See also: Marketing Planning, Planning, Product Management, Marketing Essentials, and IT Security.

Duration

5 Days – Can be split 1 day a week for 5 weeks, or be taken as an intensive 5 day course

What will I Learn?

This course has been developed for individuals who need to gain a strategic knowledge of marketing in a short space of time. It covers all the key strategic marketing areas as well as some of the more practical aspects of marketing such as marketing tools and techniques as well as the psychological aspects of connecting with customers.

It has been designed to help you

  • Understand marketing strategy and how it can work in your business
  • How to use the SOSTAC framework to develop and manage your strategy
  • Develop strategic goals for the business and marketing objectives to help you get there
  • Learn how to analyse market opportunities and use this knowledge to improve your business
  • Learn how to undertake a competitive analysis to identify market gaps
  • Gain a working knowledge of the key marketing tools such as SWOT
  • Understand how international marketing works
  • Discover how to segment your marketing effectively and find profitable customers
  • Have a knowledge of branding and how it contributes to the success of the business
  • Understand how to market your products and services effectively and connect with your clients
  • Understand which marketing activities are right for your business
  • Create bigger, better and more relevant marketing ideas for growing the business

This course has been designed to cover all the key elements of marketing and give you the confidence to develop or be part of your organisation's marketing strategy.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.