Beginners Guide to Marketing

What will I Learn?

Understanding what marketing can and can't do for an organisation and the benefits it can bring when done with thought and best practice. Attendees will learn to appreciate that marketing does not work in isolation and is not just an outward facing function. It is important to communicate internally about what marketing wants to achieve for the business. Key areas include:

• How can marketing help to deliver your organisation's goals?
• The importance of setting marketing objectives that are aligned to the organisations goals
• How marketing relates to other departments and how to communicate with them?
• Why market research and competitive analysis is important and what can it do to improve your marketing approach
• What types of market research available and how to select the most appropriate?
• How to understand markets, potential audience and opportunities that exist

This is a beginner's course that will take you through the vision setting and research phase of the marketing mix giving you the core knowledge you need to set goals and develop a good understanding of the market that your company operates in.

Post Training Support

Everybody who attends our training courses will benefit from 30 days post training support. This means that if you have a question or query after the training session, just send us an email or give us a call and we will be happy to help and answer your question or clarify any of the course material.