Writing & editing house journals & newsletters

Journalism and Creative Content

2 DAYS

Aimed at: Those just starting on internal publications, intranets or newsletters and those with little or no formal training in writing or editing skills.

Workshop contents: This workshop covers all the skills needed to produce a house journal. Includes:

• How to find and write interesting news stories for print, and how to handle them online

• Handling management interviews and getting good quotes

• How to write interesting management-driven features

• Editing articles by non-journalists and cutting to fit a space

• Using a diary to generate news and features

• Handling the problems of copy approval

• Writing headlines and captions to attract readers

• Ensuring coverage for all offices and departments

• Editing your own work

• Getting the best from design agencies

Not for: Experienced in-house journalists (see Improving House Journals and Newsletters, page 18.)

Fee: £680+VAT

THEY SAY: "Very productive two days. All the practical work has given me the confidence to do my job more effectively."