The Chartered Institute of Marketing (CIM) Diploma in Professional Marketing: Digital Strategy

Following extensive research, the CIM has developed a new qualification portfolio to meet the demands of employers. Available from September 2014, the courses are structured in such a way that participants can study while working and make progress in a short period of time. This module is about how organisations can implement digital marketing capabilities within strategic marketing planning. Five Reasons to Study this Course at Chichester 1. Ofsted Outstanding College: Inspirational teaching and learning. 2. Offering the new CIM qualification portfolio. 3. Tutors are qualified and experienced marketers. 4. Certified CIM accredited study centre and exam centre. 5. Improved opportunities for career advancement. What will I Study? The Digital Strategy module is about how organisations can implement digital marketing capabilities within strategic marketing planning. It assesses the impact of the disruptive digital landscape in delivering objectives and provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives. How will I be Taught? Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources. How will I be Assessed? The assessment is a work-based portfolio submitted to the CIM. What our students say? ‘An excellent tutor, very conscientious and it is clear that she wants us all to succeed’