Business Management With Marketing - MSc - Full-time

Sharing much of its content with the MSc in Business Management, this course allows you to specialise in Marketing while also providing you with a broad range of business skills.

All businesses depend on marketing to make customers aware of their products, so they require employees with good marketing skills. Choosing to study this dynamic blend of business and marketing puts you at the leading edge of the business world and can greatly improve your employability. Covering issues that range from creativity in business to global economics, new ventures and organisational behaviour, this course addresses the essentials of modern business and opens doors to increased employment opportunities at a postgraduate level.The skills needed to succeed in today's business world are varied. You'll learn to creatively address the issues of competition and sustainability while acquiring knowledge of the global business and economic environment. We'll instil leadership and team development skills, as well as theoretical and practical knowledge of other managerial and organisational methods. You'll graduate with an advanced understanding of the complexities of economics and business. View Full Screen

What's involved Based over one year, the course will involve lectures, tutorials and independent study. Below is an indication of the modules you may study: Trimester 1 Sources of Competitive Advantage; Global Economic Environment;, plus one option from: Leadership, Learning & Development; Principles & Practice of Marketing*; Intercultural Business Communication Trimester 2 Innovation to Sustainability; Behaviour & Management in Organisations; plus one option from: New Venture Planning; Human Resource Management in an International Context; Global Marketing*; Selling & Sales Strategies; Leading Strategic Change *Note: you must take at least one of Principles & Practice of Marketing or Global Marketing Research methods will also be taught across trimesters 1 and 2, in preparation for your dissertation Trimester 3 Dissertation

Requirements at a glanceEntry to the courseYou will need a first degree at 2:2 or above, or an equivalent qualification for entry into this course.Alternatively, you may have an equivalent professional qualification, or qualifications and experience that are equivalent. In this case, you will be asked to produce a specified piece of work as part of the selection process.Fees Table2012/3 2013/4 Scotland £5,640 £5,870 European Union £5,640 £5,870 Rest of UK £5,640 £5,870 Overseas £10,350 £10,760 Fees displayed are correct at the time of publication but the University Court reserves the right to make changes in fees at any time, and without notice, before or after the student's admission to the University.Tuition fees are reviewed annually and will rise each year during your programme of study, at least in line with inflation.