Marketing, MSc

The MSc Marketing suite of courses consists of the straight MSc Marketing course and one specialist route, Advertising and Communications.

About the course

The routes of study are linked and share six of the eight modules. Two modules will specifically relate to your choice of route. Further details of the modules can be found under the course tab. You can choose to study either MSc Marketing or the specialist route, MSc Marketing (Advertising and Communications).

1. MSc Marketing
This is aimed at students who are interested in a general career in marketing, for example as a marketing manager or who may not wish to specialise. You will consider aspects of marketing management and how marketing operates in a variety of different contexts.

2. MSc Marketing (Advertising and Communications)
This route is aimed at students with a particular interest in marketing communications and who are aiming for a career in advertising or brand management.

No matter which option you select, you will study a specialist marketing programme that has been designed to provide the skills, knowledge, understanding, practical abilities and confidence required by high-achieving marketing professionals in the global economy. Consultation with the marketing industry ensures that what you study is contemporary and that the course as a whole delivers what employers want from graduates, whilst maintaining the academic content required for study at this level.

This course provides students with accreditation towards the Chartered Institute of Marketing's Professional Certificate award. Students graduating from our MSc Marketing courses are exempt from two of the four modules.

As a student on a MSc Marketing programme you will be entitled to a free iPad to enhance your learning experience. Students will be provided with the iPad upon commencing the course to access the latest learning materials. Additionally, students will also be supplied with a Blackwell's book voucher.

Students on this course are also eligible to apply for a scholarship from Nottingham Business School. For full details on eligibility and how much is available visit the postgraduate fees and funding section of our website.

Contact us
Email
Telephone: +44 (0)115 848 4460
Visit Nottingham Business School website.

Course content
The programme is founded on a dynamic relationship between marketing theory and the practice of marketing. Central to this is the view that marketing should be conceptualised as more than a function or a series of isolated tasks - it is also an organisational strategy and way of thinking that can be shared across the whole organisation. Your modules therefore follow a structured thematic approach that explores core marketing tasks but in a way that emphasises the complexity of these and the need to use judgement and creativity. Consequently it is our intention that you will not leave NBS thinking you know and hence can do marketing through blindly following a textbook approach. Instead you will be sensitive to complex internal and external environments, and seek to practice marketing in an integrative manner.

During the year you will study eight modules; three in term one, three in term two and two in term three (there are only two in term three as the Applied / Consultancy Project is worth double the amount of credits). Teaching typically takes place during three days of the week leaving with you time to read, study and prepare for your assignments.

Core modules

• Strategic Perspectives in Marketing
• Operational Marketing
• Developing the Effective and Responsible Practitioner
• The Customer Experience
• Contemporary Issues in Marketing
• Applied Consultancy Project

Specialist modules

MSc Marketing

• Marketing Management
• Marketing Contexts

MSc Marketing (Advertising and Communications)

• Advertising and Marketing Communications
• Managing the Corporate Brand

Benefits

On this course you will benefit from:

• being taught in a teaching and learning environment which supports your needs
• the use of eSupported learning
• a global perspective
• modules that directly relate to the business world
• a balance of contemporary marketing theory and practice
• input from marketing professionals as well as lecturers.
• the opportunity to work as a team of consultants to a real organisation with a real marketing problem at the end of the programme
• participating in a thriving postgraduate community at Nottingham Business School.

How will I learn?

Teaching and learning methods are centred around interactive workshops which are highly participative in nature. These methods include:

• small-group tutorials
• research supervision
• interactive teaching
• industry workshops (guest speakers; project-work)
• supported eLearning
• guided and directed individual and group study (before, during and after modules)
• a variety of multimedia approaches.

At the start of the course

We provide a comprehensive development phase, which prepares you for Masters study at NBS and includes a mandatory residential course. This is an important part of the masters programme and must be completed before module teaching starts.

How will I be assessed?

Assessments will be carried out on both an individual and group basis, and will include marketing research activities, presentations, case studies, seminar papers, and a marketing consultancy report as part of a live project.

In-sessional English language support

For those students whose first language is not English, the Business School provides in-sessional support for academic writing specific to the requirements of the course.

For further information about Nottingham Business School, our resources and facilities please visit the School website.

We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

The School is based in the impressive Newton Building on NTU's City site. In 2009 the building was involved in a £90 million regeneration project on the site. Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern complex.

Fantastic facilities

• You can take advantage of the NBS Link Lounge, a new space dedicated to Business School students, located on floor seven of the Newton building.
• Explore your career prospects with the help of the University's Career and Placements Centre (new for September 2012).
• You will benefit from spacious teaching rooms and lecture theatres.
• We provide students with a variety of social spaces.
• Your studies will benefit from the £13 million pound Boots Library.
• Students take advantage of our 24-hour IT facilities.
• Our Student Services Centre will also be on-hand should you need support.

The location of the City site also means that you have easy access to:

• sports facilities
• shops
• student accommodation
• music venue
• cafés.