Marketing Level 3 Course

Marketing Level 3, Home study marketing courses aimed primarily at students looking to gain a further insight into the field of marketing. The course can be completed entirely from home, at your own pace to the maximum of one year. 

Course objectives

Conduct market research 
Define customers needs, wants and desires 
Carry out a SWOT analysis 
Prepare a marketing plan 
Describe a range of marketing methods 
Evaluate the benefits of using different marketing media 
Compose purposeful advertising copy 
Understand how to use press releases, promotions and public relations 
Define the selling process 
Devise a telephone sales campaign 

Unit 1: Reviewing the current position

SWOT Analyses 
PEST Analyses 
Product life cycle 

Unit 2: Planning for marketing

Market research 

your customers, 
your product 
your competitors 
 
Marketing objectives 
Marketing strategy 
Marketing mix 
The four P’s 
Marketing action plan 
Appendix 1 Action plan

Unit 3: Implement the marketing streategy

Personal selling. 
Sales promotion. 
Public relations (and publicity). 
Direct marketing. 
Trade fairs and exhibitions. 
Advertising (above and below the line). 
eMarketing (and Internet promotions). 
Sponsorship. 
Merchandising (and point-of-sale). 
Brands. 
 Appendix 2 Action plan

Unit 4: Customer relations

Defining customer relations 
Customer service 
Why a good customer relationship is important 
Introducing a customer services programme 
Making continuous improvements to customer service 
Appendix 3 Action plan