The Chartered Institute of Marketing (CIM) Certificate in Professional Marketing: Digital Marketing

Following extensive research, the CIM has developed a new qualification portfolio to meet the demands of employers. Available from September 2014, the courses are structured in such a way that participants can study while working and make progress in a short period of time. The Digital Marketing module is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. Five Reasons to Study this Course at Chichester 1. Ofsted Outstanding College: inspirational teaching and learning. 2. Offering the new CIM qualification portfolio. 3. Tutors are qualified and experienced marketers. 4. Certified CIM accredited study centre and exam centre. 5. Improved opportunities for career advancement. What will I Study? The Digital Marketing module is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness. How will I be Taught? Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources. How will I be Assessed? The assessment is by a work-based portfolio submitted to the CIM. What our students say? ‘An excellent tutor, very conscientious and it is clear that she wants us all to succeed’