Advanced Certificate In Marketing VBS002

Maximise your marketing success! A successful career in marketing requires not only appropriate training, but also a personality who is both organized and communicative. This course provides a solid foundation for working in marketing, either in your own business or someone else's. The right combination of knowledge, skill, and personality will always be in high demand; so if you have the personality, this course is a step in the right direction.

Marketing is the art of convincing. It goes beyond just selling, and requires an open and trustful relationship, even in that short period of time when the sale happens, between salesperson and client. Learn the basics of the art of marketing in this certificate.

The certificate requires successful completion of 4 modules selected from the following 6 modules: (includes completing all assignments and appropriate exams)

Course Structure
Click on each module to view detailed outlines.

1.

Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for electronic commerceù. It is anything concerned with doing business electronically. Ecommerce includes commerce conducted over the internet, but also other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses on the internet; but covers other aspects of e commerce as well.

This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.

There are 8 lessons as follows:

1. What is e-commerce, scope of e commerce.
2. Success & Failure
3. Promotional Strategies
4. Optimizing Web Site Potential
5. Increasing Web Site Exposure
6. Automating Supply of Goods, Services and Cash flow
7. Managing Constant Change
8. Dealing with E Commerce Problems

Aims

1. Recognise the nature and scope of e commerce
2. Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
3. Develop strategies for promotion of business activity using broad e commerce tools.
4. Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
5. Develop strategies that will cause growth in Web Site exposure.
6. Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
7. Develop methods for managing change within the e commerce context.
8. Manage risk within the e commerce context in order to minimise the impact of problems that emerge.

2.

Achieve advertising success! This course will firstly help you to understand the marketing world, then develop your marketing decision making skills, as well as your general marketing skills. Learn how to write and use effective advertising copy, and to plan and manage an appropriate promotional campaign for any product or service, in any industry

There are 10 lessons as follows:

1. Analysing the Market
2. Target Marketing
3. Display and Display Techniques
4. Advertising and Promotions Strategy
5. New Product Development
6. Sales Techniques - General
7. Writing Advertisement
8. Electronic Marketing -Telephone & Email
9. Direct Mailing
10. Exhibitions & Shows

Aims

1. Determine the promotional effort on an identified target market.
2. Explain how to organise and/or conduct displays.
3. Plan an advertising program.
4. Review a promotions campaign.
5. Explain how to choose and develop marketing of new products and services.
6. Explain how to organise and/or conduct promotions.
7. Develop a sales approach for a product or service which has a difficult sales history.
8. Plan a sales staff training program
9. Develop different advertisements and different promotional leaflets or brochures
10. Describe promotional and advertising techniques using electronic media, in particular the phone and the internet.
11. Determine an appropriate direct mailing campaign.
12. Design a show/exhibition stand
13. Explain how to organise or conduct shows

3.

A great foundation for a successful management career. Managers are common - good managers are not. Good management can deeply affect the viability of a company, and improve everything from productivity to worker satisfaction and profitability. This course provides a very sound foundation for increasing your capacity to manage in any situation - be it within your own business, somebody else\'s, or a government department.

There are 6 lessons as follows:

1. Introduction & Organizational Structures
2. Management Theories & Procedures
3. Problem Solving & Decision Making
4. Management Styles & External Influences
5. Employing People & Interview Skills
6. Staff Management

Aims

On successful completion of the course you should be able to do the following:

• Explain the role of managers in an organization and the kinds of organizations in which they function.
• Identify the processes and procedures that are associated with the effective management of staff in the workplace.
• Describe the use of motivation in the workplace and the effects this can have on staff performance.
• Describe how to recruit and interview a new staff member for a specific job in an organisation.
• Discuss workgroup project preparation, costing, performance analysis and goal completion from a managerial perspective.
• Describe the principles of Occupational Health and Safety policies, and their application in your industry sector.

4.

Project Management is an invaluable tool used in all industries, and in all sorts of situations. It is relevant to a diverse range of projects, including technical, human resources, marketing, and more.
This is a compressed version of a much longer course, so it is highly informative, and great value for money.
It was developed by highly qualified professionals, with years of experience in their respective fields.

There are 9 lessons as follows:

1. Introduction
2. Project Identification
3. Project Planning
4. Project Implementation
5. Project Completion & Evaluation
6. Technical Project Management Skills
7. Leadership Skills
8. Improving Key Personnel Skills
9. Major Assignment

Aims

• Explain what project management is, and what its applications might be.
• Identify and define projects which need management.
• Plan a project.
• Implement a project.
• Evaluate a project following completion.
• Describe technical skills required to manage projects.
• Demonstrate project leadership skills.
• Identify and solve common project problems.
• Consolidate all of the skills and information from throughout the past 8 lessons, and manage a project effectively.

5.

This is a course designed to develop knowledge and skills in the planning and management of special events including gallery openings, festivals, exhibitions and sporting events.
It is also a very good starting point for people thinking in developing an Event Management career and wanting to try the waters first.

There are 9 lessons as follows:

1. Scope and Nature of Event Management
2. Developing the Concept
3. Physical an Human Resources
4. Project Logistics
5. Marketing an Event
6. Financial Management
7. Risk Management
8. Staging the Event
9. After the Event

Aims

• Identify the various tasks which are involved in the management of a variety of different types of events.
• Explain how a range of different types of events are initiated and planned.
• Determine the human and physical resources required to deliver different types of events.
• Determine how physical and human resources will be organised in preparation for staging an event, in order that needs are appropriately catered for.
• Develop a marketing plan for an event.
• Develop a Financial Management Plan for an Event.
• Develop a series of Risk management procedures to minimize the impact of different types of problems including financial, legal, marketing, crowd control, food services, and hygiene.
• Describe the way in which facilities and services are managed during the actual delivery of an event.
• Review an event after its delivery.

6.

Discover the salesperson in you! This informative twelve lesson course develops skills in selling. Learn about sales presentation, communication skills, buyer analysis & motivation, decision making, problem solving, knowing your product, opening & closing skills, sales reports, & more.

There are 12 lessons as follows:

1. Presentation and selling: Personality
2. Communication and Conversational selling
3. Marketing (Buyer analysis and motivation)
4. Management (Hierachy)
5. Helping the Product Sell Itself
6. Know your product and pre planning
7. Selling made as simple as A B C
8. The Opening
9. Closing a Sale
10. Stress Management
11. The Law and Selling
12. Report Assessment Writing

Aims

• Explain the importance of first impressions and learn how to develop a selling personality.
• Explain the art of written and verbal communication in easy to understand terms.
• Explain how to present products to potential customers and how to motivate them to buy.
• Explain how to communicate with your managers and superiors.
• Explain how to help your product to sell itself.
• Explain the importance of preplanning, observation and listening is important in selling.
• Explain the procedure involved in selling
• Explain how to create the right atmosphere for a sale to take place.
• Explain how to close a sale.
• Identify and manage stress levels in a sales situation
• Explain the law in relation to selling.
• Write a condensed and accurate sales report.