Digital Marketing Foundation Certification - eLearning ((SEO, SEM, SMM, Google ads, Web Analysis and more!)

Digital Marketing Foundation Certification - eLearning

Learn how to unleash the power of digital channels with the AVC Digital Marketing 101 training course. In the digital era, businesses reinvent their marketing strategies to engage better and connect with their customers. This course will equip you with the skills, insights, and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line.

Program Features

• Course and material are in english
• Beginner friendly
• 28 hours of video content
• 40 hours recommended study time & practices
• 13 end-of-lesson quizzes
• 1 year access to the self-paced study eLearning platform 24/7
• Industry-recognized Course Completion Certificate
• No exam for the course but student will get certification of training completion

Target Audience

There is no formal prerequisite to enroll in this course. Anyone interested in Digital Marketing can take this foundational course.

• Marketers
• Entrepreneurs
• Communication Managers
• Brand Managers
• Sales Managers
• Sales Professionals
• Students

Learning Objectives

When you complete this course, you will be able to accomplish the following:

• Understand core marketing principles and how they apply to the digital world.
• Gain knowledge of on-page and off-page SEO techniques, including keyword research, content optimization, and link-building strategies.
• Understand how to create effective ad campaigns and manage bids, targeting, and budget allocation for optimal ROI.
• Learn to create impactful social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Develop skills to create compelling content that drives engagement and conversions.
• Learn to implement mobile-first strategies for marketing campaigns, focusing on mobile ads, apps, and optimizing websites for mobile devices.
• Gain proficiency in Google Analytics to track, analyze, and interpret web traffic and user behavior
• Master A/B testing, landing page optimization, and call-to-action strategies to maximize conversions.

Course Content

Introduction to Marketing

• Introduction to Marketing
• 5ps of Marketing
• Customer Journey of Marketing
• Segmentation Targeting and Positioning
• Important Marketing Concepts
• Mediums of Traditional Mrketing
• Introduction to Digital Marketing

Introduction to SEO

• Fundamentals of SEO
• Working of Search Engine
• Types of SEO
• Keyword Research
• On Page SEO
• Technical SEO
• Off Page SEO
• Other forms of SEO
• Performing SEO on WordPress
• SEO Audit and Tools
• How to measure SEO success
• Career in SEO

Search Engine Marketing

• Fundamentals of SEM
• How Google Ads Work
• Google Ads for Marketing Campaigns
• Media Buying Models
• How Google Ads Auction Works
• Targeting Methods on Google Search Ads & Display Ads
• Creating an Google Ads Account
• Strucutre of Google Ads
• Keywords in Google Ads
• Google Keyword Planner
• Importance of Running Ads
• Bidding strategies in Google Ads
• Writing Compelling Ads for Google Search
• Google Ad Extension
• Measuring the results of search campaigns
• Display Ads on Google
• Measuring Display Ads
• Remarketing on Google Ads

Social Media Marketing

• Introduction to Social Media
• Facebook
• Facebook Ads
• Instagram
• Influencer Marketing
• LinkedIn
• Twitter / X
• Twitter Ads

Content and Email Marketing

• Content Marketing
• Content Strategy and Viral Marketing
• Components of email marketing
• Email marketing campaign

Mobile Marketing

• Mobile Marketing
• Mobile Marketing with Digital Tools

Web Analytics

• Introduction to Web and Google Analytics
• Realtime and Audience Reports
• Acquisition Report
• Reports on Behavior
• Conversion Reports
• Google Analytics 4

Conversion Optimization

• Conversion Rate Optimization
• Pillars of CRO
• Ways to Improve Conversion Rate Optimization
• Guide to AB Testing
• CRO Process
• Making high converting landing page
• Competition Data Drive Analytics and Ads CRO