Marketing Level 4

The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you're in a job that involves marketing or not. It answers the question: What is marketing? It also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks. Who is it for? Typical student profiles include: - Those undertaking junior marketing, secretarial or administrative roles. - Individuals in jobs with some marketing involvement. - Event management assistants. - Personal assistants. - Customer service assistants/call centre employees. - Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing. - Modern apprenticeship equivalents. What will you learn? - Understand the function of marketing and its role in an organisation. - Know about the four Ps (product, price, place and promotion) and how to apply the marketing mix. - Understand more about customers and managing customer relationships. - Be able to communicate to both internal and external customers using a variety of different means.

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GCSEs in English and maths at C or above or equivilent. Previous experience and marketing knowledge are not necessary. Whether you are already working and want to study around work commitments, or are looking for a job and have no time to study during the day, you can choose a course to suit your requirements and available time.

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