Marketing Training Course

This one day marketing training course gives a practical guide to successful Marketing. It includes effective marketing tools and techniques to help you develop a successful marketing plan, incorporating digital and viral marketing.

Effective marketing is imperative in today’s rapidly changing business environment. With greater competition and higher expectations from customers marketing must be a priority for all organisations whatever size or industry.

The use of technology has changed marketing: web site design, search engine optimisation, social networking and the use of email are now key parts of any marketing plan.

Who should attend?

Experienced marketing people wishing to review their marketing skills.

New marketing people who want to be successful in marketing.

Anyone who has responsibility for marketing.

Benefits for the delegate: 

Makes your marketing more effective.

Develop a comprehensive marketing plan including on line marketing.

Learn to use social networking to engage with customers and potential customers.

Benefits for the organisation:

Increased brand awareness.

Have a Strategic Marketing Plan.

Grow your business.

Objectives of the Programme:

To define marketing.

To show what is meant by the marketing mix.

To illustrate the importance of the marketing plan.

To demonstrate how to set SMART objectives.

To show how to assess the External Environment.

To illustrate how to evaluate the internal capabilities of an organisation.

To demonstrate how to define a product or service strategy.

To show how to perform a SWOT analysis.

To demonstrate how to identify a competitive advantage and unique selling points.

To illustrate promotional techniques.

To show the importance of technology: web site optimisation, social networking, email campaigns and CRM systems.

To highlight marketing in practise.