Marketing Masterclass – Search Engine Marketing (SEM)

Who is the course for?

Blackburn College in conjunction with Eden Marketing are pleased to announce the release of our new suite of marketing courses, delivered by an industry specialist and aimed at any individual carrying out a marketing function within an organisation.

About the tutor:
Jean Atkinson is a Chartered Marketer and has spent over 17 year’s marketing in various industries on an international basis. She owns Eden Marketing, a training company in Blackburn providing business owners and marketing practitioners with the marketing knowledge and tools to carry out effective marketing within their own business. Her workshops are focused on developing marketing strategies to achieve results, yet are jargon free, bespoke and most of all fun.

She’s seen many successes with companies reducing marketing spend whilst still achieving growth and others generating large sales orders on the back of implementing their new-found marketing knowledge. Jean is actively involved in promoting good marketing practice to start-ups and SMEs.

Why should I attend?

• 3 hour session
• Morning or evening delivery available
• Fast track to business growth
• No jargon…..let’s just get straight to the point!
• Hand-outs provided via PDF to support embedded learning
• 30 days free email support following the sessions
• 3 hours CPD
• Certificate of Attendance for each workshop attended
• Morning delivery at our Business Suite and evening delivery on main campus
• Free parking

What will I study?

Acquiring new business is crucial for the sustainability of any business and SEM plays an important role in supporting this strategy online. Where you rank within the search engine listings can have a profound effect on the number and quality of visitors to your website. Applying a range of SEM tools and techniques can assist in driving the right kind of visitors to your website; increasing leads and ultimately conversion.

• Describe what SEM is and how it can support an organisations’ marketing activity
• Identify on-page techniques including copywriting, key phrases, meta-tags, blogs, videos and images (SEO)
• Identify off-page techniques including link building, directories, blogging, social media, YouTube (SEO)
• Assess when to use paid tools such as PPC, adverts and banners
• Recognise unethical techniques and ways in which a business can avoid being blacklisted
• Describe what affiliate marketing is and list the pros and cons
• Select appropriate tools to evaluate success, track leads and conversions

How will the course be delivered?

Through classroom based activities alongside a tutor and other delegates at a similar level.

Course Entry Criteria

No specific entry criteria for this course.

The college operates a no refunds policy as detailed below. Cancellations and transfer requests are subject to the following conditions:

• More than 4 weeks notice – no charge
• 4 weeks notice – 30% of the cost
• 2-3 weeks notice – 50% of the cost
• 1-2 weeks notice – 75% of the cost
• Less than 1 weeks notice – 100% of the cost

All cancellations must be made in writing and are subject to a £10 administration charge. The full fee’s policy is available on request.

What will I get at the end of the course?

You will receive a Blackburn College Certificate of Attendance

What can I do next?

Our 6 Marketing Masterclasses are as follows:

Marketing Planning and Strategy
Measuring Marketing Activity
Customer and Employee Research
Search Engine Marketing (SEM)
No-Cost Marketing
Social Media Strategy
BOOK ALL 6 SESSIONS AND RECEIVE A DISCOUNT OF £25 PER SESSION – YOU’LL PAY ONLY £300.00 (THAT’S A £150 SAVING!!!). See here for booking.

Or, you may like to consider our Sales courses:

Sales Training – Personal Selling
Sales Training – Sales Management
Sales Training – Sales Planning & Operations (EdExcel)

These courses can be viewed here

Alternatively you may wish to consider enrolling on our CIM Professional Certificate in Marketing

How much does it cost?

£75.00 including all tuition and a Blackburn College Certificate of Attendance.

BOOK ALL 6 MARKETING MASTERCLASSES�
AND RECEIVE A DISCOUNT OF £25 PER SESSION -
YOU’LL PAY ONLY £300.00 (THAT’S A £150 SAVING!!!) – see here to book

(Prices are subject to change)