Telephone Account Management

Core skills to develop account performance and the business relationship through telephone contact2 Days - On Request

This course is one of our standard in-company programmes and can be delivered to your people at a venue and date of your choice. If it is not exactly what you want then we can either create a tailored course based on our extensive library of standard course materials or produce a fully bespoke training course for you.

Course Overview:

This course is designed for Telephone Account Managers. Delegates will gain an understanding of how to build relationships and develop the long-term business performance of their accounts through effective account management and telephone selling skills.

Programme Contents

Role, Key Tasks and Responsibilities
Gathering Account Information
Building Business Profiles
Creating Account Development Plans
Setting Short and Long Term Objectives
Using Promotional Funds
Categorising our Customers
Portfolio Management
Matrix Management
Call Frameworks
Planning the Call
Setting the Scene
Conducting the Business Interview
Selling Product and Service Benefits
Painting Verbal Pictures
Telephone Sales Presentation Skills
Gaining Commitment
Call Follow Up
Written Communication Skills
Individual Action Plans