1 Day Key Account Management Course

Are you looking to improve the way you manage your key clients to drive long-term retention, stronger relationships and increased profitability? Do you want to better understand the key account management process and learn how to add greater value to existing clients in order to grow accounts, strengthen partnerships and identify opportunities for cross-selling and up-selling?

This practical one-day Key Account Management training course is designed to equip Account Managers with the skills, tools and techniques needed to understand client needs, segment accounts effectively and manage key accounts strategically.

COURSE OVERVIEW

The Key Account Management course helps participants focus on maximising the long-term profitability of the accounts they manage, while ensuring time and resources are invested where they will deliver the greatest return. Delegates learn how to strengthen weaker client relationships, build trust and develop deeper partnerships that create opportunities for account growth.

Using practical templates and real-world examples, participants begin developing key account plans and engagement strategies during the course, enabling them to build mutually beneficial, sustainable and profitable client relationships.

KEY ACCOUNT MANAGEMENT – COURSE CONTENT

This Key Account Management training programme covers the essential steps required to plan, manage and grow key client relationships. By the end of the course, delegates will be able to:

• Understand how key accounts perceive your service and what they view as value-adding

• Segment key accounts to prioritise growth potential and retention

• Differentiate services and deliver an excellent key account management experience

• Identify opportunities for cross-selling and up-selling

• Build stronger trust at both personal and organisational account levels

• Create a structured 6-month account development plan for their top three key accounts

• Apply the key account management model across their wider client portfolio

SUITABILITY – Who should attend?

This Key Account Management course is suitable for anyone responsible for managing, developing or growing business accounts. It is ideal for:

• Key Account Managers

• Account Managers and Sales Managers

• Business Development Professionals

• Client Relationship Managers

• Customer Success Managers

• Professionals new to key account management or seeking to enhance existing skills

KEY ACCOUNT MANAGEMENT – TESTIMONIALS

“Anthony was incredibly knowledgeable. It was clear that he genuinely wanted to support us in developing our roles and succeeding in key account management.”

This Key Account Management training course enhances skills in customer relationship management, strategic account planning and value-based selling. Whether you are experienced in managing key accounts or new to the role, the course provides practical strategies and insights to support business growth, account retention and customer satisfaction.