Advertising and Marketing Communications BA (Hons)

About the course

This course focuses on advertising and communications theory and practice, and explores this exciting discipline within the wider subject area of marketing, preparing you for a career in advertising, public relations, marketing, sales, retail, services and management.

Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.

We are an Institute of Direct Marketing (IDM) Key Educational Partner.

• A Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner
• Gain exemptions from CIM and IDM qualifications

We have one of the largest marketing departments in the UK and Commonwealth. Staff include professors of international renown, who contribute to quality teaching, research and consultancy projects. The depth and breadth of staff expertise allows us to offer a wide range of specialist marketing subjects. The department enjoys excellent relationships with professional bodies.

You may also be interested in:

BA (Hons) Business and Marketing|

BA (Hons) Digital Marketing and Social Media|

BA (Hons) International Marketing and Business|

BA (Hons) Marketing Management|

Key facts

UCAS course code: N561

Duration: Three years full-time, four years with a placement

Institution code: D26

Entry and admission criteria

• Typical offers at 280 UCAS Points. You need to study at least two subjects at A Level and need to achieve one grade B or above in one subject
• Five GCSEs grades A–C including English Language and Maths
• International Baccalaureate: 28+ points.

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

International students:

If English is not your first language, we require an English language level of IELTS 6.5 or equivalent.

Course modules

Frist Year:

Principles of Marketing
Business Communication and Creativity
Marketing Information and Decision Making
Understanding Organisations
Financial Decision Making
Enterprise and Entrepreneurship

Second Year:

Marketing Research
Buyer Behaviour
Interactive and Direct Marketing
Brand Management
Advertising and Promotion

Third Year:

Campaign Planning
Marketing Communications Project
Contemporary Issues in Advertising and PR

Options include:

Interactive Marketing Campaign
e-Marketing
International Marketing
Non-Profit Marketing
Strategic Marketing Management

Programme/Module Information Handbooks:

Advertising and Marketing Communications BA (Hons)
|

Industry links and professional accreditation

• A Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner
• Gain exemptions from CIM and IDM qualifications

Work experience and placements

Optional paid placement year offers invaluable professional experience.

Graduate careers

This degree opens up a whole range of career opportunities in communications agencies or marketing departments of client companies, usually commanding good salaries. Recent graduates can be found in UK and global companies including IBM, Warner Bros, Mattel, Tesco, Dulux, Ricoh, L'Oreal, Asda- WalMart, 3M, Alliance & Leicester, and Guardian News and Media. Recent agency appointments for our graduates include Ogilvy & Mather, MindShare, Neo@Ogilvy, Publicis, Serendipity2, Experian, Big Communications, Bell Pottinger, VCCP and Dagency

Graduate Case Study - Elizabeth Haslam, VCCP, Account Manager|

Fees and funding

UK/EU Fees: £9,000

International Fees: £10,750

Learn more about fees and funding information|

Facilities