Advertising & Marketing Diploma

Would you like a well-paid job with progression?

If you choose advertising or marketing there is clear progression, which makes it a great career path to choose. Begin as an Advertising or Marketing Executive and you could work your way up to become a Senior Director earning up to £80,000.

Who is it for?

• This course is ideally suited to anyone hoping to work in advertising or marketing.
• This course would also be helpful to business owners who wish to learn more about advertising and marketing.

Course Description:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 8 guided learning hours.

Course Curriculum

1: Introduction To Marketing

2: Marketing Strategies For Competition

3: Analysis Of Marketing Environment

4: International Marketing Strategies

5: Consumer Behaviour

6: Marketing And Market Research

7: Market Segmentation

8: Marketing Mix

9: Product Life Cycle

10: Marketing Channel And Supply Chain

11: Promotion

12: Advertising

13: Customer Relationship

14: Sales Promotion

15: Selling

16: Pricing Strategies

Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification:

Successful candidates will be awarded a certificate for “Advertising & Marketing Diploma”.

Entry Requirement:

• Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

Career Path:

This training course could help you become a:

• Marketing Executive
• Advertising and Sales Executive
• Marketing Manager
• Business Development Manager
• Digital Marketing Manager
• Advertising Manager
• Communications Manager
• Brand Manager
• Market Researcher
• Marketing Consultant