Events Management with Tourism/International Events Management with Tourism – BSc (Honours)

At a glance

Study for a career in the exciting world of events management specialising in the tourism sector, organising events in a range of settings that bring people together in destinations all over the world. Boost your CV with extra qualifications and multiple work experience placements at organisations such as Radisson Blu Hotels, The National Trust and Walt Disney, Florida.

Key points
• Specialise in event planning for the tourism sector.• Get an insight into events management with projects and business simulations at world heritage sites such as Fountains Abbey in North Yorkshire.
• Opportunity to study a semester abroad in your second year and option to study a language throughout the course.
• Work with organisations in the tourism sector such as Walt Disney and Universal Studios, Florida.

What is events management with tourism?
The events and leisure industries are an important part of cultural and business activity in the UK and overseas. Events are a crucial element of the tourism sector with destinations linked to several world renowned events, such as carnivals, sporting events and exhibitions as well business events. Events in the tourism sector are vibrant and exciting and contribute to the leisure and business tourism sectors in many ways.

Organisations that use events in the tourism sector include private, public and voluntary organisations and span a range of types of events, such as festivals, music events, outdoor, business events, celebrations, city centre and countryside events, exhibitions and conferences.

Events Managers are responsible for all aspects of the planning, delivery and evaluation of an event. They have strong organisational, budgeting and creative skills.

This course

Gain the skills and expertise needed to become a professional event manager with a specialism in events for the tourism sector. By studying events theory, policy and practice integrated with business management, you develop an in-depth understanding of what it takes to plan and manage memorable and successful events and other leisure activities.

You learn by taking part in seminars and workshops, by attending lectures and by completing projects. Field trips, site visits and work with organisations help to bring your learning to life with practical examples. Our links with industry mean that you can hear from a wide range of guest speakers. Previous guest speakers have included Martin Green (London 2012 organising committee, LOCOG), David Jamilly (Theme Traders) and Ben Challis (Glastonbury Festival).

You learn from lecturers with significant practical experience in the area of event management. Members of the team have worked in areas such as licensing and safety at major outdoor festivals, business events and conferencing, brand promotion and marketing, research, film premieres, recreation and leisure. The team also leads the Event Management Hub, a professional national community of events practitioners.

You work on projects and business simulations to gain practical knowledge of event organisation. Through these activities, you learn about and experience the part venues play in • sporting events • concerts • festivals • corporate events • exhibitions • business conferences • media events

You build on your studies and project work with a short period of events industry experience in the second year, which can be in the UK, the USA, Canada and Europe. You are encouraged to gain work experience throughout your course. This develops your industry knowledge and improves your employability after you graduate.

You also have the opportunity to take your experience further on a one year work placement in your third year. Placement providers include • The Old Toad, New York • Holiday Inn • Sheffield City Hall • Manchester United Football Club • Walt Disney World Resort, Florida • The National Trust.

This is an excellent chance to develop your professional skills and build an eye-catching CV to impress future employers with. Students often find jobs with their placement companies after graduating.

In the final year you create and run your own live fundraising event for a charity. Past students have delivered networking events, fashion shows, gala dinners and music festivals.

The course gives you the opportunity to build skills that are specifically applicable to the events industry, such as creating a memorable experience for event delegates, event programming and risk management as well as broader analytical and personal skills that are applicable to many other career paths.

International awardYou can also complete an international version of this qualification which places greater emphasis on the global events industry. You must take a work placement abroad to gain this award.

Key areas of study
You study a range of topics relating to event planning and delivery, as well as specialist tourism topics. Key areas include • budgeting • marketing • events business and venues management • leisure and risk • charity and fundraising events • events policy and planning.