International Marketing With Tourism And Events - MSc - Full-time

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International Marketing With Tourism And Events - MSc - Full-time

Edinburgh Napier University
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Description

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning the basic principles of marketing, you will develop an appreciation of its practice in a truly global environment. The Tourism & Events route shares most of its content with the MSc in International Marketing, but allows you to specialise by studying some modules in tourism or event management.

Sharing most of its content with the MSc in International Marketing, this course allows you to specialise in Tourism and Events, making the most of the course's location in two of the world's most tourism-driven cities. Our international marketing courses offer you the rare o…

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International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning the basic principles of marketing, you will develop an appreciation of its practice in a truly global environment. The Tourism & Events route shares most of its content with the MSc in International Marketing, but allows you to specialise by studying some modules in tourism or event management.

Sharing most of its content with the MSc in International Marketing, this course allows you to specialise in Tourism and Events, making the most of the course's location in two of the world's most tourism-driven cities. Our international marketing courses offer you the rare opportunity to study in two of the most beautiful cities in the world – Edinburgh and Nice. You will study at Edinburgh Napier University with an option to spend trimester 2 at the IPAG Business School in the centre of Nice, France. This gives you the excellent opportunity to live, study and socialise in two different cultures with equally prestigious institutions. International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning the basic principles of marketing, you will develop an appreciation of its practice in a truly global environment. You will learn alongside other international students and be taught entirely in English, so you don’t need to speak French to apply. Your third trimester can be based in either Edinburgh or Nice and there may also be further opportunities to gain work experience in Nice as IPAG offer internships after the completion of trimester two. You will develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication, and the ability to develop marketing plans. You will also gain transferable skills, such as formulating policy and project management, research, time management and presentation methods. The Tourism & Events route shares most of its content with the MSc in International Marketing, but allows you to specialise by studying some modules in tourism or event management. In this course, you'll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication, and the ability to develop marketing plans. You'll also gain transferable skills, such as formulating policy and project management, research, time management and presentation methods. View Full Screen

What's involved The course is studied full-time over three trimesters. You will learn by a variety of teaching methods including lectures, tutorials, and through independent study. Trimester 1 Principles & Practice of Marketing, Intercultural Business Communication, Tourism Concepts and Issues Trimester 2 Strategic Brand Management, Global Marketing, Research Methods plus one optional tourism and events module. Trimester 3 Dissertation

Requirements at a glanceEntry to the courseYou'll need a recognised honours degree at 2.2 or above, or equivalent for entry into this course. Alternatively, you may be considered if you have equivalent experience.Fees Table2012/3 2013/4 Scotland £5,640 £5,870 European Union £5,640 £5,870 Rest of UK £5,640 £5,870 Overseas £10,350 £10,760 Fees displayed are correct at the time of publication but the University Court reserves the right to make changes in fees at any time, and without notice, before or after the student's admission to the University.Tuition fees are reviewed annually and will rise each year during your programme of study, at least in line with inflation.

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