Website and Google Analytics
- Total time
Website and Google Analytics
Starting dates and places
Description
Making the most of the web
1 DAY
Aimed at: All editorial, sales and marketing people involved in promoting to and enlarging audiences for their titles and websites.
Workshop contents: How to measure and evaluate your website and Google performances, and gain a deep understanding of who is accessing your site, how and why.
• How to measure visitors to web sites
• The key metrics
• Which analysis tools work best for you, and why
• Meaningful statistics — how to interpret and use them
• What draws people to your site and what doesn't
• How audiences explore pages
• Conversion rates of visitors to subscribers, buyers and events
• How to optimise a site using the web measuring tools
• Using on…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Making the most of the web
1 DAY
Aimed at: All editorial, sales and marketing people involved in promoting to and enlarging audiences for their titles and websites.
Workshop contents: How to measure and evaluate your website and Google performances, and gain a deep understanding of who is accessing your site, how and why.
• How to measure visitors to web sites
• The key metrics
• Which analysis tools work best for you, and why
• Meaningful statistics — how to interpret and use them
• What draws people to your site and what doesn't
• How audiences explore pages
• Conversion rates of visitors to subscribers, buyers and events
• How to optimise a site using the web measuring tools
• Using online research tools to enhance your web analysis
• Tracking and reporting — sharing with others in the team
You don't have to be too numerate, but curiosity about your audience is vital
Not for: Those who don't care about ROI
Fee: £380+VAT
THEY SAY: "A really enjoyable course. I learnt a huge amount which will help a great deal in my work."
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.