Introducing Public Relations

Overview

Course duration: 2 days.

Getting started in public relations? Involved in PR already but need a good grounding in key elements of the PR mix? Then this popular and well-tested course will give you a thorough grounding in PR - in just two days!

Is it right for me?

Newcomers to public relations or communications, both recently appointed junior staff and more experienced executives transferring from other functions. No prior knowledge of PR is required.

What will I learn?

By the end of this practical two-day course you will:

• Learn the key theories behind PR practice
• Understand how PR fits in with marketing communication and advertising
• Know the different uses for PR
• Know how to distinguish audiences and their needs
• Know the PR tools that are most effective and why
• Increase your knowledge of media relations and getting coverage
• Get lots of tips and examples from a top PR practitioner

What will it cover?

Background to Professional PR Practice

• Fundamentals of current PR practice, theory and techniques from third party endorsement to how consultancies work
• Description of media relations, corporate and marketing communications

The PR Communications Mix

• Integrated communication - what is it?
• Comparisons with marketing and advertising
• Communication and PR theory

PR Techniques, Skills and Framework

• Who uses PR and why
• The various skills of PR
• Media relations, news and PR writing
• PR methodologies and activities
• Introduction to PR planning and evaluation
• PR associations, education and training schemes

Training Method:

There will be participation by the delegates and some assignments to try out new skills in a course that is largely seminar style.