Public Relations – BA (Honours)

Level

Public Relations – BA (Honours)

Sheffield Hallam University
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Provider rating: starstarstarstar_borderstar_border 5.5 Sheffield Hallam University has an average rating of 5.5 (out of 2 reviews)

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Description

At a glance

If you want a career in the exciting and expanding PR sector, this course equips you with the practical skills and knowledge you need to succeed. Project work with real clients develops your ability to create effective PR campaigns. You are also encouraged to develop your PR knowledge through industry work experience.

Key points
• Learn from lecturers who are practicing PR professionals and expert academics.• Benefit from strong links with PR practitioners for your placement.
• Tailor your training with optional modules from journalism and media courses.

What is public relations?
Public relations involves building relationships, enhancing reputations, and above all, good communicat…

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Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

At a glance

If you want a career in the exciting and expanding PR sector, this course equips you with the practical skills and knowledge you need to succeed. Project work with real clients develops your ability to create effective PR campaigns. You are also encouraged to develop your PR knowledge through industry work experience.

Key points
• Learn from lecturers who are practicing PR professionals and expert academics.• Benefit from strong links with PR practitioners for your placement.
• Tailor your training with optional modules from journalism and media courses.

What is public relations?
Public relations involves building relationships, enhancing reputations, and above all, good communication. The best and most creative public relations (PR) campaigns make a positive difference to people's lives. They can improve issues such as health awareness and public safety and be a persuasive force for the public good. More and more organisations, from charities to government and business, now use PR to get their messages across.

For more information on public relations visit the Chartered Institute of Public Relations (CIPR) website.

This course

Learn how to research, plan, implement and manage successful PR campaigns. You examine and evaluate key theories relating to PR and engage with current debates about the impact of public relations on the media and wider society. You also study professional issues including ethics and corporate social responsibility, crisis management, Freedom of Information and industry codes of conduct.

Your studies are led by a team which includes national award-winning PR industry specialists, with experience across TV, health, charity, public and private sectors.

During your course, you are encouraged to gain PR industry experience working for real clients. We also offer placement opportunities during your studies. Recent students have worked with local authorities such as Derbyshire County Council and Wakefield Council, charities such as Breast Cancer Care and Whirlow Hall Farm. Some also worked in PR support at the London 2012 Olympics, as well as at regional and national PR consultancies.

In your final year you can apply your theoretical and practical learning to an external project. This may involve producing a portfolio of work to show prospective employers when you graduate, or completing original research on a topic of your choice for a dissertation.

Every year we hold a Chartered Institute of Public Relations (CIPR) industry event which brings together regional and national PR experts with our students. We also offer a scheme whereby PR professionals mentor students for one year.

The CIPR is the leading professional body representing the UK public relations industry. Its recent review of the course commended us for covering ‘the essential knowledge, skills and standards expected of today’s PR professionals'.

If you want a career in this fast changing, exciting and expanding area, then this course equips you with the essential practical skills and academic knowledge to do so successfully and ethically.

Key areas of study
As well as learning about public relations you can learn how to specialise your practice and take a more theoretical or practical route through your degree.

You can choose optional modules, including • introduction to feature writing • radio/TV • global news and information media • celebrity culture • writing the message online • persuasion, promotion and propaganda.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.