Executive Sales Presentations

Overview

Course duration: 2 days.

This action packed two-day workshop focuses on preparation, practice and performance. This course assumes a basic understanding of presentations, it will enable you to develop your presence and impact and deliver with influence and assertiveness. With your audience in mind this course will help you to prepare, build and deliver influential presentations that connect with the different personalities in the room.

The workshop has a blend of theory and practice. During the course each presentation is evaluated by peers and the experienced trainer with several chances to enhance the delivery. Some of your presentations will be filmed and burnt to disc for you to take away. The workshop has limited numbers to ensure feedback and coaching is given to each individual.

Is it right for me?

Workshops is designed for sales presenters who are expected to present to senior buyers or members of the board. This is not suitable for sales people looking for basic presentation skills.

What will I learn?

By the end of this course you will be able to:

• Enhance the impact of prepared sales presentations
• Add interest and style to your presentation.
• Identify the different audience types and how to adapt presentation and content to suit all styles.
• Matching audience body language to help influence and persuade.
• Understand when and how to use multimedia.
• Gaining agreement from all personality types.
• Create a development plan for future presentations.

What will it cover?

Audience

• Understanding and explaining a customer’s preferred or dominant thinking style
• Characteristics and how to manage different thinking styles
• Positive and negative elements of decision making

Presentation and Support Aids

• Working backwards to prepare a presentation that captures and maintains interest for the different thinking styles
• Visualise the written word
• How to maximise the use of supporting literature and demonstrations

Presenter Style

• Assessing your dominant thinking style and adapting your natural presenting style
• Working with your own style to match those of the audience
• Assessing what secrets your body language tells about you
• Full feedback from your trainer and peers as well as recorded practice sessions

Hooks and Anchors

• Introducing the subtle art of how to use NLP in your presentation
• What anchors are and how to use them to influence audience
• Practice verbalising hooks and anchors during your presentation

Final Close

• Choosing the best available information
• How to handle difficult questions
• Power and tone
• Humour
• Silence
• Identify when and how to close with impact