Strategic Marketing
- Level
- Total time
Strategic Marketing
Starting dates and places
This product does not have fixed starting dates and/or places.
Description
Marketing integrates all the key functions of a business and speaks directly to the customer through its activities. It seeks to blend instinct and judgment with analysis and fact. In combining these influences a company is able to construct a marketing strategy that will be pivotal to its commercial success. This programme is designed to equip delegates with the framework within which they will be able to understand the importance of a clear marketing strategy.
Course Overview:
- The marketing strategy process
- 1) Consumer & market analysis
- 2) Review of the Competition and Self
- 3) Review of Distribution Channels
- 4) Development of a 'Preliminary' Marketing Mix
- 5) Evaluation of the Econo…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Marketing integrates all the key functions of a business and speaks directly to the customer through its activities. It seeks to blend instinct and judgment with analysis and fact. In combining these influences a company is able to construct a marketing strategy that will be pivotal to its commercial success. This programme is designed to equip delegates with the framework within which they will be able to understand the importance of a clear marketing strategy.
Course Overview:
- The marketing strategy process
- 1) Consumer & market analysis
- 2) Review of the Competition and Self
- 3) Review of Distribution Channels
- 4) Development of a 'Preliminary' Marketing Mix
- 5) Evaluation of the Economics
- Marketing strategy in context
- Organisational influences & external influences
- Developing a Strategic Marketing Plan
- Constructing your strategic marketing plan
- Presenting your strategic marketing plan
- Evaluating your strategic marketing plan
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.