Marketing
Description
Marketing CourseMarketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably.
About Marketing
Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and e…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Marketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably.
About Marketing
Although marketing is concerned with satisfying these needs, its
scope goes far beyond the process of selling goods and services.
Indeed, to be truly effective, the marketing process needs to be
present throughout the entire business process, building on a broad
understanding of the markets which the business serves, designing
into the product or service the characteristics which consumers and
customers will find attractive and ensuring that the entire
business adopts policies and strategies that cater for their
needs.
Marketing is sometimes presented as a discrete, specialised
function or as a set of techniques. But as this marketing course
will make clear, a more appropriate understanding of marketing only
emerges when it is viewed as a business philosophy or as a
principle around which the business can be organised and
managed.
Syllabus
Introduction to Marketing Management
Approaches to Environmental Monitoring in Marketing
The Characteristics of Industrial, Consumer and Service markets
Market Segmentation
The Marketing Mix
Communication in Marketing
Market Research
The Nature and Role of Marketing Analysis
Changing Market Structures and the Implications for Channel Relationships
For a more detailed syllabus on this course, click here
Sample Course Materials
Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.
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Qualifications
On completion of your course, you will receive the dual award:
Award 1 is issued by Stonebridge Associated Colleges: Marketing Diploma
Marketing Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Award 2 is issued by our Awarding Body: Level 3 Marketing Award
At the end of this course successful learners will also receive a Level 3 NCFE Award Certificate of Achievement. Our course has been accredited under our NCFE IIQ Licence and the course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual’s Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.
This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.
To view a sample of the NCFE Certificate of Achievement, please click here.
To view a sample of the NCFE Candidate Unit Summary, please click here.
What is NCFE
NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.
NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.
Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.
For more information on this award, click here
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Study Options
In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:
- 1. Via the traditional paper-based method.
- 2. Through the online method via ElearnUK.
If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.
Stonebridge Prices
Studying by Post. If you would like to pay by instalments, we do offer an affordable interest free payment plan scheme which allows you to spread the cost of your course over a number of months. However, to use this option you will need to study for your course using the traditional paper-based method. For more information on our payment plans please visit our website at www.stonebridge.uk.com
The reason why the course fee is less if you choose to study online, is because with online study there are no costs associated with postage and printing etc. and thus we are able to offer the course at a reduced rate.
The total amount payable over the term's period, is no more than
the total cash price of the course.
(APR = 0%). Written quotations are available on request.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 108 hrs.
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