Business Courses - ABE Extended Diploma in Marketing Management (QCF Level 6)

ABE Extended Diploma in Marketing Management (QCF Level 6)

Following the introduction of the new Qualifications and Credit Framework (QCF) in the UK, ABE has taken the opportunity to thoroughly revise its suite of qualifications in order to provide the most relevant and focused learning experience for students.

This is a single qualification comprising 13 units are currently offered with following modules:

Ten Compulsory Units:

• Marketing Policy, Planning and Communication
• The Business Environment
• Organisational Behaviour
• Managing the Customer Relationship
• Principles of Marketing
• Marketing Information Systems
• International Marketing
• Contemporary Issues in Marketing
• Integrated Marketing Communications
• Strategic Marketing Management

Plus Two Optional Units from Group A:

• Principles of Business Law
• Quantitative Methods for Business Management
• Sales Management
• Economics for Business

And One Optional Unit from Group B:

• Corporate Strategy and Planning
• Project Management

Entry requirements for the Extended Diploma Marketing Management:

• Applicants must have attained one of the following qualifications:
• Two GCE A levels or any Level 3 equivalent together with four GCSEs at Grade C or above, including English and Mathematics
• BTEC National Diploma
• Three passes at LCCI level 3
• City & Guilds/Pitman qualifications – three passes at professional/NVQ Level 3
• An 'Access' Certificate from a UK College of Further Education
• Any NVQ qualifications at Level 3

In addition, ABE welcomes applications for student membership from intending Diploma candidates who, although not holding a formal entry qualification, have been in appropriate employment for at least 2 years. A signed reference letter from employer(s) must accompany all such applications.