Persuasion Masterclass Course

Duration: Two Days

Suitable for: The need to be 'expert' in moving people's viewpoints is crucial in many professions so if you need to become a better persuader this is for you. From the psychology of the persuasion process right through to the practical application of simple techniques this will give you advantages in any situation.

Objectives:

• To appreciate the psychology behind persuasion
• To learn the persuasion 'process and know and make use of your persuasion quotient
• To discover the importance of words in your interactions and how a few moments thinking can avoid failure, conflict, frustration or anger
• To gain a better understanding of how your 'body language' is an influencing factor in determining outcomes
• To develop telephone 'telepathy' becoming more adept at taking and making calls

Course Description:

Day One

Setting the Scene

• Discussion - your objectives and key 'problems'
• What is persuasion and why is it important?

Persuasion is a 'process'

• Why persuasion relies on a number of factors acting in harmony
• The importance of trust and credibility
• Recognising that resistance is often motivated by distrust and fear

Testing your PQ

• Group test to determine your Persuasion Quotient
• What the psychological research tells us

From A to B

• What the ancients taught us: moving people's viewpoints from A to B
• The three elements of a persuasive message
• The head or the heart - which do you rely on most?

Day Two

'You should have heard her listen . . .'

• The listening paradox
• How to pay more attention
• The importance of listening in the persuasion process

What you say and how you say it

• The power of words - the good, the bad and the ugly
• The importance of non-verbal aspects of your speech
• Being persuasive over the telephone
• Developing telephone 'telepathy'

First impressions last

• Persuasive body language
• Watching others and being aware of your own non-
• verbal behaviour

Being persuasive with different audiences

• Examining the personality differences inherent in us all
• Using your intuition to determine different 'types'
• Tailoring your message to your audience of one or many

INFORMAL DISCUSSION FORUM

• Action