Designing Persuasive Websites

Level

Designing Persuasive Websites

The IDM
Logo The IDM

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Starting dates and places

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Description

Converting website visitors from viewers to customers is tough - website visitor conversions can be as low as 0.5%. In just one day you'll learn how designing persuasive websites can help you lead your audience along more effective decision paths… and transform your conversion rates.

Benefits to you and your employer

Benefits to you:

You will learn to:

  • Understand the human decision-making process
  • Adopt the most important persuasion techniques to convert website visitors to customers
  • Design guidelines for landing pages, home pages, category pages, forms and ecommerce sites
  • Identify the small changes that can make a big impact
  • Increase visitor conversion by 10-50%

Benefits to your employer:

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Didn't find what you were looking for? See also: Web Accessibility, Web Analytics, IT Security, Digital Publishing & Editing, and (X)HTML & CSS.

Converting website visitors from viewers to customers is tough - website visitor conversions can be as low as 0.5%. In just one day you'll learn how designing persuasive websites can help you lead your audience along more effective decision paths… and transform your conversion rates.

Benefits to you and your employer

Benefits to you:

You will learn to:

  • Understand the human decision-making process
  • Adopt the most important persuasion techniques to convert website visitors to customers
  • Design guidelines for landing pages, home pages, category pages, forms and ecommerce sites
  • Identify the small changes that can make a big impact
  • Increase visitor conversion by 10-50%

Benefits to your employer:

Following the course, you will understand what ‘persuasion’ is and be able to quickly and easily make website improvements to convert more visitors into customers.

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.