Marketing Management BA (Hons)

About the course

Marketing is both a philosophy and a critical element of business strategy, and aspects of marketing are often responsible for the success or failure of an organisation, product or service. Those organisations that focus on the needs of their customers and employees are much more profitable. We teach well-founded marketing principles that can be applied to real situations and show how they are applied in practice.

• Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.
• We are an Institute of Direct Marketing (IDM) Key Educational Partner
• Optional paid placement year offers experience with employers such as Cadbury's, IBM, Intel, Audi, VW, HSBC, M&S, 3M, UBS Global Asset Management, Siemens, Millward Brown, Ogilvy & Mather, Ketchum PR and Capital Radio
• Wide range of specialist marketing subject areas offered

The first year introduces the basic principles of business, management, finance and marketing. The second and third years include a range of specialist core modules.

This course has close links with industry, with several modules incorporating 'live' projects that involve working with clients, agencies and industry bodies.

We have one of the largest marketing departments in the UK. Our staff include professors of international renown. They contribute to quality teaching, research and consultancy projects. We enjoy excellent relationships with professional bodies.

The depth and breadth of staff expertise allows us to offer a wide range of specialist marketing subjects.

You may also be interested in:

BA (Hons) Advertising and Marketing Communications|

BA (Hons) Business and Marketing|

BA (Hons) Digital Marketing and Social Media|

BA (Hons) International Marketing and Business|

Key facts

UCAS course code: N500

Duration: Three years full-time, four years with a placement

Institution code: D26

Entry and admission criteria

• Typical offers at 280 UCAS Points for 2012 entry. You need to study at least two subjects at A Level and achieve one grade B or above in one subject
• Five GCSEs at grades A–C including English Language and Maths
• International Baccalaureate: 28+ Points.

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

If English is not your first language, we require an English language level of IELTS 6.5 or equivalent.

Teaching and assessment

Teaching and learning methods include lectures, tutorials, workshops, e-learning packages and self-directed study. Assessment will usually be through a combination of individual and group work, presentations, essays, reports and exams or tests.

You will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials etc) each week, and are expected to undertake at least 15 further hours of independent study to complete project work, research etc as required.

Course modules

First year

• Financial Decision Making
• Business Communications and Creativity
• An Introduction to Entrepreneurship and Enterprise
• Understanding Organisations
• Principles of Marketing
• Marketing Information and Decision Making

Second year

• Marketing Research
• Buyer Behaviour
• Brand Management
• Advertising and Promotion

Third year

• Marketing Project
• Strategic Marketing Management

Second and third year options include:

• International Marketing
• Interactive and Direct Marketing
• Non-Profit Marketing
• Customer Management
• Interactive Marketing Campaign
• e-Marketing.

Industry links and professional accreditation

• Chartered Institute of Marketing (CIM) Accredited Study Centre
• Institute of Direct Marketing (IDM) Key Educational Partner

Work experience and placements

Optional paid placement year offers invaluable professional experience.
See dmu.ac.uk/businessplacements| for further details.

Graduate careers

A degree in marketing opens up a whole range of career opportunities in agencies or within marketing departments of companies, usually commanding good salaries. Recent graduates can be found in many of the major UK and global companies including IBM, Warner Bros, Tesco, Dulux, Ricoh, L’Oreal, Asda-WalMart and Ogilvy & Mather.

Fees and funding

UK/EU Fees: £9,000

International Fees: £10,750

Learn more about fees and funding information|

Facilities

Our new £35 million building offers state-of-the-art teaching and computer lab facilities.