Fundamentals of Marketing for NFP and Public Sector

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Fundamentals of Marketing for NFP and Public Sector

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

This course will provide a thorough immersion in marketing concepts and activities related to the special requirements of the marketing of public sector and non profit making sector - from a basic understanding of marketing through to the steps necessary to integrate marketing within the organisation.

You will learn key marketing principles that can be applied in the workplace. You will develop your knowledge and skills, and ensure that existing practical skills and knowledge are underpinned by a more focused understanding of key marketing concepts and best practice.

This workshop will update employee knowledge and skills in the area of public sector and non profit making sector marketing. O…

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This course will provide a thorough immersion in marketing concepts and activities related to the special requirements of the marketing of public sector and non profit making sector - from a basic understanding of marketing through to the steps necessary to integrate marketing within the organisation.

You will learn key marketing principles that can be applied in the workplace. You will develop your knowledge and skills, and ensure that existing practical skills and knowledge are underpinned by a more focused understanding of key marketing concepts and best practice.

This workshop will update employee knowledge and skills in the area of public sector and non profit making sector marketing. On completion, attendees will understand how best practice marketing principles can contribute to organisational performance and build strong working relationships with key stakeholders in other departments and outside parties such as partners, regulators etc.

This course is designed for members of the public sector or non profit making marketing team – for experienced marketers new to these sectors, or seasoned employees new to marketing. It will also be useful for managers and employees involved in service development, service delivery, and relationship management.

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  • Marketing in the public and non profit making sectors - growth in importance.
  • The nature of a ‘public sector good/non profit making good’.
  • Issues in public sector and non-profit sector marketing.
  • The concept of multiple markets.
  • The development of a customer centric culture.
  • Internal marketing - the importance of the internal customer.
  • Service marketing and service quality.
  • The importance of partnership.
  • Issues related to distribution in public sector and non profit making services.
  • Marketing communications.
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  • Interactive style.
  • Key concepts supported with examples and activities to reinforce the learning.
  • Discussions to share experience and examples of good practice.
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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.