Effectively delivering the news to your audience

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Being a successful journalist is more than hunting down information. How journalists process the information, then put it together, are key steps for news reports. You will learn the process, planning, requirements of how journalists develop their news reports. There are many ways to report news reports, and you will learn different forms of how to perform reporting and writing to serve different audiences. This course also explains the different formats within journalism, beyond the written word and how they are best utilized.

Created by:  Michigan State University
  • Taught by:  Joanne Gerstner, Sports Journalist in Residence

    Michigan State University S…

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Didn't find what you were looking for? See also: Research Techniques, Reading & Writing, Public speaking & presentation, Teaching Skills, and Science.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Being a successful journalist is more than hunting down information. How journalists process the information, then put it together, are key steps for news reports. You will learn the process, planning, requirements of how journalists develop their news reports. There are many ways to report news reports, and you will learn different forms of how to perform reporting and writing to serve different audiences. This course also explains the different formats within journalism, beyond the written word and how they are best utilized.

Created by:  Michigan State University
  • Taught by:  Joanne Gerstner, Sports Journalist in Residence

    Michigan State University School of Journalism
  • Taught by:  Jeremy Steele, Specialist

    Michigan State University School of Journalism
  • Taught by:  David Poulson, Instructor

    School of Journalism
  • Taught by:  Eric Freedman, Instructor

    School of Journalism
  • Taught by:  Joe Grimm, Instructor

    School of Journalism
  • Taught by:  Lucinda D. Davenport, Director & Professor

    School of Journalism
Basic Info Course 3 of 5 in the Become a Journalist: Report the News! Specialization Level Intermediate Commitment 4 weeks of study, 2-4 hours/week Language English Hardware Req none How To Pass Pass all graded assignments to complete the course. User Ratings 4.7 stars Average User Rating 4.7See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Michigan State University Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.

Syllabus


WEEK 1


Welcome to Course 3!



We are thrilled to have you as part of Course 3 in our Introduction to Journalism Specialization. We will be discussing how to "Effectively Delivering the News to Your Audience". You will learn about the School of Journalism, our award-winning faculty and the world-class atmosphere of Michigan State University. We are a special place, where amazing things happen every day.


4 videos, 1 reading expand


  1. Video: This is Journalism
  2. Video: Meet your School of Journalism faculty
  3. Video: The MSU School of Journalism
  4. Video: #SpartansWill
  5. Reading: Where to find us


WEEK 2


Earning and keeping trust



You've developed your story concept. You've done your research, reporting and interviewing. Now you will learn how to take the next steps: sorting your information, and picking the right format for your news report. You will develop skills in dealing with statistics, numbers and how to figure out if you have enough information to compile an effective news report.


4 videos, 1 reading, 2 practice quizzes expand


  1. Video: How do journalists sort their information?
  2. Reading: Things to help sort information
  3. Practice Quiz: Sorting newsgathering
  4. Video: Using numbers wisely in news reports
  5. Practice Quiz: Understanding how to use numbers
  6. Discussion Prompt: How USA TODAY uses numbers effectively
  7. Video: Newsgathering...what's accurate and what's not?
  8. Discussion Prompt: Think like a journalist!
  9. Video: What happens if you don't know something?

Graded: Sifting, sorting and choosing information

WEEK 3


Preparing your news report



Sometimes one of the biggest challenges in being a journalist is figuring out how to best handle quotes, format, and audience recognition. Knowing what you're reporting, and your audience, makes all the difference. You will learn how to best use and structure quotes in your news reports, choose the right format for reporting, and understand the needs of your audience.


3 videos, 1 reading, 1 practice quiz expand


  1. Video: Using quotes in your news reports
  2. Discussion Prompt: Examining quotes and transitions
  3. Practice Quiz: Using quotes correctly
  4. Video: Choosing a news report format
  5. Reading: Some formats for news stories
  6. Video: Knowing your audience

Graded: Have you seen format affect a news report?
Graded: Audience, tone, leads, sources

WEEK 4


than words



Having an effective news report is often dictated by the many thoughtful choices made by editors and journalists. How things look, sound, feel and read impacts how the audiences choose to take in information - and if they want to interact with your media. What are the things you need to consider? You will learn how your news report can be strengthened through multimedia: audio, video, graphics, photos and maps. You will develop skills in shooting video and photos, as well as gathering audio.


4 videos, 2 readings, 3 practice quizzes expand


  1. Video: Multimedia in News
  2. Discussion Prompt: How can you use multimedia?
  3. Practice Quiz: Ways to think about multimedia
  4. Video: Adding audio to your news report
  5. Reading: Listen to this!
  6. Practice Quiz: Audio best practices
  7. Video: Adding Videos to your News Report
  8. Reading: Make Your Video Visually Interesting
  9. Practice Quiz: Adding Video to Your News Report
  10. Video: Why should you use multimedia?

Graded: Adding layers with multimedia

WEEK 5


Keeping the news conversation going



Being a journalist does not mean you complete a news report...and move on to another story. Many times, one report leads to another, then another, then another on a particular topic. You will learn how to harness and understand the power of your audience, and use their feedback to develop more news reports. You will also deepen your understanding of audience reaction and how to handle the feedback.


4 videos, 1 reading, 1 practice quiz expand


  1. Video: Keep the reporting going!
  2. Video: Crowdsourcing and audience reaction
  3. Discussion Prompt: Using the audience to crowdsource
  4. Video: The good, the bad, and the please go away
  5. Practice Quiz: Forms of audience reaction
  6. Video: Journalists and pushback
  7. Reading: Stress and journalists

Graded: How do YOU keep the reporting going?
Graded: Journalists and audiences
Graded: Putting it all together
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