Sharpen your PR writing skills
- Total time
Sharpen your PR writing skills
Starting dates and places
Description
PR and corporate communications
1 DAY
Aimed at: Those working in PR for up to 18 months.
Workshop contents: Looking at the quality of your writing, whether news releases or features, for print or online, and how it can be improved to persuade journalists to use the release or case study, and to use more of it. Includes:
• Knowing what journalists want, and how they want it
• Generating more than the obvious stories
• Breaking away from formulaic releases
• Writing sharper intros
• Tightening structure
• Changing your style to meet online needs
• Generating quotes that get used
• Improving the words you use, and how you use them
• Dealing with clients who think they know best
• Improving…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
PR and corporate communications
1 DAY
Aimed at: Those working in PR for up to 18 months.
Workshop contents: Looking at the quality of your writing, whether news releases or features, for print or online, and how it can be improved to persuade journalists to use the release or case study, and to use more of it. Includes:
• Knowing what journalists want, and how they want it
• Generating more than the obvious stories
• Breaking away from formulaic releases
• Writing sharper intros
• Tightening structure
• Changing your style to meet online needs
• Generating quotes that get used
• Improving the words you use, and how you use them
• Dealing with clients who think they know best
• Improving your case studies and features
• Writing headlines that get used
Not for: Newcomers to PR
Fee: £380+VAT
THEY SAY: "I learnt a lot of important lessons that will immediately benefit my clients from a journalist who is also a PR professional."
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.