Finding and writing news for online
Finding and writing news for online
Starting dates and places
Description
Communication and marketing skills
1 DAY
Aimed at: Communications staff and PRs who look after websites, but have little experience or training in finding and writing stories. Also for journalists who have not written news online, or never been trained to find news stories.
Workshop contents: Invaluable for all those who want to keep their websites topical with news information to attract search engines. Covers what news is, identifying stories and writing them for the web. Includes:
• How online news differs from print
• Finding stories, where to look and how to verify the source
• Useful research techniques
• How to plan what you write
• Story structure, with emphasis on intros that gra…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Communication and marketing skills
1 DAY
Aimed at: Communications staff and PRs who look after websites, but have little experience or training in finding and writing stories. Also for journalists who have not written news online, or never been trained to find news stories.
Workshop contents: Invaluable for all those who want to keep their websites topical with news information to attract search engines. Covers what news is, identifying stories and writing them for the web. Includes:
• How online news differs from print
• Finding stories, where to look and how to verify the source
• Useful research techniques
• How to plan what you write
• Story structure, with emphasis on intros that grab attention
• Positioning on websites and how search engines work
• The news pyramid and other techniques
• Interviewing for a news story
• Rewriting news press releases for websites
• Tying in with illustrations
• Linking news to social media
Not for: Experienced online news reporters
Fee: £380+VAT
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