The Chartered Institute of Marketing (CIM) Certificate in Professional Marketing: Marketing module

Following extensive research, the CIM has developed a new qualification portfolio to meet the demands of employers. Available from September 2014, the courses are structured in such a way that participants can study while working and make progress in a short period of time.The Marketing module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation. Five Reasons to Study this Course at Chichester 1. Ofsted Outstanding College: inspirational teaching and learning. 2. Offering the new CIM qualification portfolio. 3. Tutors are qualified and experienced marketers. 4. Certified CIM accredited study centre and exam centre. 5. Improved opportunities for career advancement. What will I Study? The Marketing module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within an organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these can be applied to address market and customer needs. How will I be Taught? Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources. How will I be Assessed? The assessment is a two-hour examination comprising of 50 multiple-choice questions. What our students say? ‘An excellent tutor, very conscientious and it is clear that she wants us all to succeed’