Brand Marketing Training Course

"Discover What Brand Marketing Is, Why Branding Is More Than A Logo, Tools To Develop Your Brands, How To Create Your Branding Campaign, Strategies For Branding, How To Exploit Your Brands For Growth On This Brand Marketing Training….Guaranteed"

The Brand Marketing training course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of brand management and creating branding campaigns.

Brand Marketing Training Course

• What is a brand?
• * Why a brand is much more than a logo
• * Types of branding used today
• * The 9/10ths rule of branding
• Brand Positioning
• Case Studies: Department Stores
• Why Brand Management?
• * The importance to company value
• * Strategic implications
• * How brands drive growth
• Tools for Developing Corporate and Individual Brands
• * Brand Opportunity Tree
• * Brand Conversion Model
• * Brand Positioning Analysis
• * Sixty Seconds Brand Test
• * Brand Circle
• Case Studies: Cadburys Dairy Milk, Easy Group, After Eight
• Your Branding Pyramid
• * Brand Vision
• * Brand Mission
• * Brand Proposition
• * Brand Character
• * Brand Values
• Case Studies: Direct.gov.uk; Glasgow Caledonian University
• Branding Campaign Planning.