Digital Marketing Strategy: Define, Plan, Deliver!

Are you truly exploiting the digital channels your customers have adopted? Are you successfully combining digital communication tools with traditional communications? Digitally-savvy brands have well-conceived strategies for maximising their results from online channels.

Benefits to you and your employer:

Benefits to you:

You will learn to:

• Plan: create or refine a strategy to improve results from digital marketing
• Reach: review company use of digital media to reach target audiences
• Act: assess content marketing techniques to encourage interactions on social media and other platforms
• Convert: increase conversion to offline leads and sales
• Engage: develop an integrated communications strategy for your website, social and email communications

Benefits to your employer:

You will return from this course able to develop and refine your digital marketing strategies to compete online… and win.

You will be able to develop a long-term roadmap for digital strategy prioritised according to immediate gains and longer-term initiatives.