Diploma in Social Media for Business - City & Guilds

The Diploma in Social Media for Business, accredited by City & Guilds is aimed at individuals who understand the basics of using social media but now want to apply it to market a business. The qualification mixes practical technical knowledge of using the various social media channels, with a rigorous marketing approach to ensure that everything learnt can be immediately applied and measured to test whether it is achieving the desired outcomes.

The learning and assessment process is:

• Flexible  – learn when you want, where you are (Internet connection needed).
• Practical  – no exams, implement what you learn immediately.
• Structured – you follow a schedule of e-learning, webinars and assignments over a 12 month period so you have deadlines to work towards.
• Assessed – we ask you to complete 12 assignments and you will receive individual feedback on each question on each assignment so you enhance your learning.  Feedback is relevant to your situation.
• Supported – you can contact your personal assessor at any time to ask about the assignments, the learning or how you are implementing what you are learning.
• Up to date – all e-learning is updated every 6 months, webinars are updated each time they are run and you will also be sent a monthly update document covering all the updates in the social media industry.
• Detailed – you will be given a huge amount of content about social media which you can use in your own business or you can use to set up a freelance consultancy.
• Accredited – this is an internationally recognised qualification.