Emotion and Psychology in Marketing – Talking Your Customer’s Language

What will I Learn?

Communication from words to images to the spoken word plays an important role in your marketing strategy and making sure you get it right, makes a big difference to how you are perceived. On this memorable course we get you to wear your customers' and stakeholders' shoes and think about what is important to them, what makes them want to work with you or buy your products. Based upon the emotional reasons why people buy or select certain products and services this is a interesting and highly interactive marketing training that will change the way you think about communication.

The key areas for focus include:

• What is important to your customers and/or stakeholders?
• Why should they buy or want to work with your organisation?
• What goes on in your customer's or stakeholder's mind?
• When and how should you communicate with them?
• What is it like in their world, are you speaking the same language?
• What words, images and tone do you need to use to communicate?
• Develop a mindset that is focused on the recipient of your communications
• How well are you currently communicating – what could you do to improve this?

This course is designed to make you really thing about what you are saying, writing and communicating to your customers and stakeholders and to make sure that your marketing messages are being received and understood quickly and easily.

Post Training Support

Everybody who attends our training courses will benefit from 30 days post training support. This means that if you have a question or query after the training session, just send us an email or give us a call and we will be happy to help and answer your question or clarify any of the course material.