CIM Professional Certificate in Marketing (two year course)

This course is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.
The typical profiles of people who might take this qualification could include:

marketing assistants
marketing co-ordinators
marketing executives
marketing managers in SMEs without formal marketing qualifications
non-marketers with aspirations for marketing
existing marketers wanting to become more specialist

Course content

Marketing essentials Assessing the marketing environment Marketing Information and Research Stakeholder Marketing

Entry Requirements

This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria: have a minimum of two A Levels hold any general Bachelors or Masters degree hold a CIM Introductory Certificate in Marketing (Level 2 or 3) have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above) hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4. If English is not your first language, you will need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV. No interview is required for this course. Applicants will be invited to enrol before the course is due to start.

Progression

Course graduates can progress onto other management qualifications or continue their marketing studies at university.